Branded Group acquires smaller sellers that use Amazon’s Fulfilled by Amazon (FBA) service and centralizes marketing, financing, operations expertise and proprietary technology to manage and grow those brands. The company opened for business in mid-2020 and has completed 20 acquisitions across Europe, the United States and Asia. Its acquired portfolio collectively generates $150 million in gross annual revenues and has amassed roughly 700,000 product reviews. Branded positions itself as a multi-brand platform, building analytics and business-intelligence tools to identify and scale high-potential consumer brands. Founders bring e-commerce scale-up and investment experience — including a Lazada co-founder and a former managing partner at SoftBank’s Vision Fund — which the company says it will leverage to grow its stable. For now Branded’s focus is mainly on Amazon but it aims to scale its brands globally via improved operations and access to capital.

Total raised

$150M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2021