Brandnew is a Berlin-based startup that automates finding influential users on Instagram and Pinterest and helps brands create native ad campaigns. It uses technology to discover influencers, approaches them to join its network, and will soon add a tool allowing brands to search its influencer network by specific criteria. Its clients include Coca-Cola, Adidas, Ford, Uber, and L’Oreal. The company says it differentiates by giving European brands an inroad to U.S. consumers and by leveraging a large global influencer network. Brandnew plans to use its recent funding for technology development, marketing, and signing new brand partnerships. It raised a total of $1.9 million in seed funding, including a $1.1 million grant from the city of Berlin’s Pro FIT program and $845,000 from investors such as PubliGroupe, Berlin Ventures, and Lukas Kirche.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

Aug 2014