Brandtone secured €18.5m in funding to support geographic and sector expansion. The company uses a "sustainable engagement" approach whereby consumers initiate interactions, receive meaningful rewards, and grant permission for future re-engagement. Proceeds will be used to expand into South East Asia, Africa and Latin America, enter new sectors including agri-food and healthcare, and to invest in innovation. Founded in 2010 and based in Dublin, Ireland, Brandtone is led by founder and CEO Donald Fitzmaurice. The firm operates in 12 markets — including South Africa, Kenya, Nigeria, Russia, Colombia, Brazil, India, Thailand, China, Vietnam, Indonesia and the Philippines — employs 120 people and has worked with over 60 brands. Brandtone provides mobile marketing solutions to global brands in developing and emerging markets, delivering campaigns based on a “sustainable engagement” model that emphasizes opt-in, controlled interactions and tangible rewards. The company was launched in 2010 and is led by founder and CEO Donald Fitzmaurice. Brandtone has run campaigns for clients including Unilever, PepsiCo, Kellogg’s and Mondelēz. It closed a €14m third funding round to support growth. The company intends to use the funds to establish and grow operations, including opening offices in New York and Jakarta, and to invest in products and services to address rising smartphone penetration and growth in financial and health services in its markets.

Total raised

$40M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2015