BrandTotal provides social media competitive intelligence and brand marketing analytics to businesses, using proprietary AI and NLP to surface competitive spend patterns, advertising volume, and visibility into dark marketing campaigns. The platform serves clients ranging from global brands such as L’Oreal to direct-to-consumer companies like Resident, helping marketing teams understand social strategy, performance, and consumer engagement within market categories. Led by CEO and co-founder Alon Leibovich, the company emphasizes data science and AI-driven insights. BrandTotal was founded in 2016 in Tel Aviv and is a graduate of the Microsoft Scaleup Program and Oracle Startup Accelerator. The company plans to expand product, data science, sales, and marketing efforts in New York and internationally. Financially, BrandTotal has raised $20M to date, including a $12M Series B announced in September 2020. BrandTotal operates an agile marketing platform that detects creatives across digital channels, clusters them into campaigns, and identifies trends between brands. Its platform collects and consolidates public and targeted “dark” posts from paid channels including Facebook, Instagram, Twitter, YouTube, Amazon and display banners across the web. The technology combines artificial intelligence, cyber security techniques, and data science to give brand marketers competitive data and actionable insights. BrandTotal has announced partnerships and programs including Microsoft Dynamics 365, Oracle’s Startup Cloud Accelerator, and a presentation at Morgan Stanley’s Innovation Summit. The company raised a $6 million Series A, bringing total funding to $8 million, and plans to use the new capital to expand sales, marketing, and data science technology. BrandTotal is based in New York and Tel Aviv. BrandTotal provides marketers and brands with insight into competitors' dark marketing campaigns using cyber and machine learning methodologies. Its proprietary algorithm models online consumer activity and identifies competitive plans, delivering actionable opportunities in real time. The platform is designed to allow brands to reverse-engineer competitors' marketing strategies and adjust their own tactics quickly. Founded in early 2016 by Alon Leibovich, Amir Leshman, and Omer Ramote (with Oren Dor joining the executive team shortly thereafter), the company is based in Tel Aviv and graduated from the Microsoft Accelerator program. BrandTotal currently employs a team of 10 and is looking to expand hiring in data science and business development. The company secured $2M in funding to support its growth.

Total raised

$20M

Funding rounds

3

Latest round

Series B

Latest activity

Sep 2020