Participated · Series C · Oct 2020

Launched in 2015 and based in Tel Aviv, Syte provides visual-search and product-discovery tools for e‑commerce, with products including Visual Discovery, Searchendising (auto-tagging) and a Discovery Marketplace. Its visual AI claims more than 95% object-matching accuracy in under a second and has been trained on millions of products, enabling multi-object recognition and detailed tagging. Syte counts customers such as Farfetch, Fashion Nova, Castorama and Signet Jewelers and reports a 38% customer-base growth since early 2020. The company says its solutions boost conversion by 177% on average and deliver a 423% average increase in ROI for brands. Syte is planning geographic expansion into the U.S. and Asia‑Pacific and intends to develop or acquire product-discovery technology spanning visual, text, voice and other modalities to broaden personalization. Syte builds a camera-based visual search engine and product-discovery tools that let shoppers snap a picture and find matching or similar items on retailer sites. Its platform includes a recommendation engine, tagging services for catalogs and an API for retailer integration. The company has landed customers across fashion and general retail, including Farfetch, River Island, Argos, Sainsbury’s and Kohl’s. Syte launched a product about 18 months after roughly three years of development and says it has seen rapid adoption since then. It is expanding into the U.S. market and exploring physical-retail use cases such as smart mirrors and mobile apps for store assistants. Syte projects 300% revenue growth this year and has not disclosed a valuation. Syte.ai builds a deep-learning visual search engine focused exclusively on fashion products, enabling users to hover over items in photos and get results for similar products on sale. The company offers search tools for online publishers and retailers and also publishes consumer products including a Chrome extension called Fashion Lover and a chatbot named Glamix. Syte.ai monetizes by sharing revenue with publishers and charging e-commerce stores a subscription fee. Founders spent the prior three years developing the deep-learning algorithms, which the company describes as “building a bridge between physics and fashion” to improve how machines understand images. After integration, the search can surface alternative items when products are out of stock and increase visibility of indexed inventory. The company plans to use its Series A to drive marketing and growth in the U.S. and to pursue partnerships and deals in Asia with its new Asian backers.

Participated · Series B · Sep 2020

BrandTotal provides social media competitive intelligence and brand marketing analytics to businesses, using proprietary AI and NLP to surface competitive spend patterns, advertising volume, and visibility into dark marketing campaigns. The platform serves clients ranging from global brands such as L’Oreal to direct-to-consumer companies like Resident, helping marketing teams understand social strategy, performance, and consumer engagement within market categories. Led by CEO and co-founder Alon Leibovich, the company emphasizes data science and AI-driven insights. BrandTotal was founded in 2016 in Tel Aviv and is a graduate of the Microsoft Scaleup Program and Oracle Startup Accelerator. The company plans to expand product, data science, sales, and marketing efforts in New York and internationally. Financially, BrandTotal has raised $20M to date, including a $12M Series B announced in September 2020. BrandTotal operates an agile marketing platform that detects creatives across digital channels, clusters them into campaigns, and identifies trends between brands. Its platform collects and consolidates public and targeted “dark” posts from paid channels including Facebook, Instagram, Twitter, YouTube, Amazon and display banners across the web. The technology combines artificial intelligence, cyber security techniques, and data science to give brand marketers competitive data and actionable insights. BrandTotal has announced partnerships and programs including Microsoft Dynamics 365, Oracle’s Startup Cloud Accelerator, and a presentation at Morgan Stanley’s Innovation Summit. The company raised a $6 million Series A, bringing total funding to $8 million, and plans to use the new capital to expand sales, marketing, and data science technology. BrandTotal is based in New York and Tel Aviv. BrandTotal provides marketers and brands with insight into competitors' dark marketing campaigns using cyber and machine learning methodologies. Its proprietary algorithm models online consumer activity and identifies competitive plans, delivering actionable opportunities in real time. The platform is designed to allow brands to reverse-engineer competitors' marketing strategies and adjust their own tactics quickly. Founded in early 2016 by Alon Leibovich, Amir Leshman, and Omer Ramote (with Oren Dor joining the executive team shortly thereafter), the company is based in Tel Aviv and graduated from the Microsoft Accelerator program. BrandTotal currently employs a team of 10 and is looking to expand hiring in data science and business development. The company secured $2M in funding to support its growth.

Participated · Series A · Jun 2018

Comedy.com is a newly launched website dedicated to aggregating and showcasing professionally-produced comedic videos and related entertainment. Led by CEO Dean Valentine, the former chief executive of the now-defunct UPN television network, the company aims to carve out a distinctive digital destination amid a crowded field that includes 60Frames, FunnyorDie, ICN, and MyDamnChannel. By leveraging Valentine’s traditional media experience, Comedy.com intends to develop and distribute original humor-focused programming tailored for online audiences. The site positions itself as a curated alternative to user-generated comedy platforms by emphasizing studio-quality production values. Although the startup has not publicly disclosed user metrics or revenue figures, it has attracted outside capital to fuel its launch efforts. The team expects the infusion to accelerate content development and marketing initiatives as it competes for viewership and advertising dollars.

Participated · Equity · Feb 2017

Uponit is an ad-recovery platform serving premium publishers from Tel Aviv and New York City. Founded in 2015 by a team of five security experts from an Israeli elite intelligence unit and led by CEO Gal Glikman, the company helps publishers measure and restore blocked ad inventory and communicate with adblocking audiences. Its platform allows publishers to serve direct ad campaigns and supports display, video and native formats while maintaining original tracking and targeting. The technology is described as immune to current ad blockers. Uponit raised a $2.3M seed round to fund continued platform development and to expand its sales and marketing teams. The company aims to restore publisher revenue lost to adblocking without changing publishers' existing ad stacks.