BrightFunnel builds attribution and predictive analytics tools that connect marketing activity to revenue and forecast the impact of upcoming campaigns. Its platform tracks marketing “touches” throughout the buyer journey, with the company reporting that 47% of marketing touches occur during the sales cycle. CEO Nadim Hossain frames the product as a data-driven map to optimize the path to revenue, likening the long-term goal to a “Google self-driving car for marketers.” BrightFunnel says its revenue has been growing 14–15% month over month. Its customer base includes Cloudera, Five9 and New Relic. The company is positioning its product to give marketers continuous, measurable influence over sales outcomes. BrightFunnel provides marketing prediction software that shows which campaigns and channels are performing well and points marketers to actions likely to increase revenue. The product integrates with marketing automation platforms including Marketo, Pardot, Act-On Software, and HubSpot. The company positions itself to solve marketers' "last-mile" attribution problems by tracking detailed multi-touch paths (the article cites covering 10, 20, 30 touches). CEO and co-founder Nadim Hossain has described the long-term vision as building the 'Google self-driving car for marketers,' aiming for greater automation of marketing campaigns. In the prior 10 months the team doubled in size and the customer base tripled, with customers including Nimble Storage, HootSuite, and ServiceMax. The company recently raised new capital to continue product development and customer growth. BrightFunnel builds predictive marketing analytics tools that estimate the revenue impact and timing of marketing campaigns and identify which marketing "levers" drive increased revenue. The product integrates with marketing automation systems including Marketo, Eloqua, Pardot, Act-On, and HubSpot. Current predictions are reported to be within roughly 10–20% accuracy for conversion and sales cycle timing. The company offers features for analyzing performance trends by campaign and channel. CEO and co-founder Nadim Hossain, formerly VP of marketing at PowerReviews, positions the product as moving toward a fully automated marketing-planning system—described internally as a "Google self-driving car for marketers."

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

Dec 2015