BrightLine is the market leader for Advanced TV, powering Fortune 100 companies with interactive TV ad campaigns distributed across OTT platforms. Its core product is InCAST, a plug-and-play Advanced TV technology suite that enables marketers to scale OTT, Connected TV and Smart TV advertising. Fortune 100 advertisers such as AMEX, Home Depot, Estee Lauder, GM, Unilever and Nat Geo rely on BrightLine, and the company partners with media networks (AMC, A&E, CBS, Discovery, ESPN, Fox, Hulu, MTV, VH1) and OTT delivery platforms (Apple, Amazon, Roku, Samsung, Microsoft Xbox, Sony PlayStation). Founded over a decade ago and operating from New York, BrightLine has positioned itself as a pioneer in interactive television solutions. The company completed a $20 million Series A to support growth in dynamic and interactive TV ads and to enable targeted, programmatic TV ad buys with measurable return at scale. The article cites that 65% of U.S. TV households have at least one internet-connected TV device, highlighting the market scale for BrightLine's offerings. BrightLine develops and executes advanced TV marketing strategies and creates customized, measurable interactive television ad experiences for global consumer products companies. The company aims to achieve instant mass scale and effectiveness with its interactive ad formats. Led by CEO and Co-Founder Jacqueline Corbelli, BrightLine serves clients including Unilever, GlaxoSmithKline, Intuit, Cisco and Kellogg's. The company received a growth investment to support strategic initiatives and further solidify its market position. Following the transaction, the investor will hold a minority interest and participate on the company's board. The funding is intended to advance BrightLine's product and market development efforts in the interactive TV advertising space.

Total raised

$50M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2016