• Allonnia

  Led · Series A · Dec 2025

  Allonnia develops selective separation solutions that enable industrial customers to eliminate pollutants and upgrade mineral resources. Its portfolio includes SAFF®, which targets PFAS treatment, and Allonnia D-Solve, a recyclable biosolution that dissolves gangue minerals to deliver cleaner, higher-value concentrates. The company is positioning D-Solve as a key tool for miners striving to improve critical-mineral recovery while reducing environmental impact. Led by CEO Nicole Richards, Allonnia plans to pilot D-Solve at its first mine site and scale commercial deployments. The firm describes its capabilities as “bio-ingenuity,” combining biology and engineering to solve complex environmental challenges. Following the latest financing, Allonnia’s total capital raised exceeds $100 million, giving it resources to accelerate go-to-market efforts and expand its technology stack.

• Spongecell

  Led · Equity · Nov 2016

  Spongecell transforms standard ads into dynamic, interactive digital ad experiences using data to drive creative personalization. Its CORE platform and flexible, tag-based decision engine enable real-time, data-driven creative control for brand marketers and creative agencies. The Spongecell product team co-authored the IAB Dynamic Content Standard, positioning the company to capitalize on the industry shift toward programmatic creative at scale. Spongecell positions its platform as a complementary SaaS partner alongside DMPs, DSPs and analytics tools and says it works with some of the biggest companies in the world. To support growth and product development, the company secured $10.5 million in a combination of debt and equity financing. The funding will be applied primarily to increased R&D on the CORE platform and to accelerate adoption of its self-service offering. Spongecell is an advertising-technology company that transforms standard banner ads into dynamic flash ads with rich-media-like functionality. The company works with creative agencies, media agencies, ad networks and ad exchanges to incorporate multiple actions in a single ad unit. Led by CEO Ben Kartzman, Spongecell enables consumers to choose how they interact with an ad. The company plans to use the new capital for product development, sales and marketing, executive and staff recruitment, and other working capital needs. Spongecell maintains sales offices in Chicago, Atlanta, Los Angeles, San Francisco and London. The business is based in New York City. Spongecell converts standard banner display ads into rich-media-like interactive units that can be created and implemented within days and integrated with ad-serving platforms such as DoubleClick and Atlas. Its ad formats support video, social media, interactive maps, carousels and downloadable/SMS coupons. Spongecell reports engagement improvements from 2.4% to 11.9%, with interactions two to eight times higher than average display ads. The company was founded in 2006 by Carnegie Mellon computer science graduates and previously pivoted from an Ajax calendar/widget product to focus on display advertising. It has raised prior capital (2007) from Halo Venture Partners, The Pilot Group and Silverhaze Partners and is working with around eleven large ad agencies to bring rich media to client campaigns. The startup recently secured new financing reported to be just under $1 million, providing additional backing as it expands adoption among agencies.

• BrightLine

  Participated · Series A · Sep 2016

  BrightLine is the market leader for Advanced TV, powering Fortune 100 companies with interactive TV ad campaigns distributed across OTT platforms. Its core product is InCAST, a plug-and-play Advanced TV technology suite that enables marketers to scale OTT, Connected TV and Smart TV advertising. Fortune 100 advertisers such as AMEX, Home Depot, Estee Lauder, GM, Unilever and Nat Geo rely on BrightLine, and the company partners with media networks (AMC, A&E, CBS, Discovery, ESPN, Fox, Hulu, MTV, VH1) and OTT delivery platforms (Apple, Amazon, Roku, Samsung, Microsoft Xbox, Sony PlayStation). Founded over a decade ago and operating from New York, BrightLine has positioned itself as a pioneer in interactive television solutions. The company completed a $20 million Series A to support growth in dynamic and interactive TV ads and to enable targeted, programmatic TV ad buys with measurable return at scale. The article cites that 65% of U.S. TV households have at least one internet-connected TV device, highlighting the market scale for BrightLine's offerings. BrightLine develops and executes advanced TV marketing strategies and creates customized, measurable interactive television ad experiences for global consumer products companies. The company aims to achieve instant mass scale and effectiveness with its interactive ad formats. Led by CEO and Co-Founder Jacqueline Corbelli, BrightLine serves clients including Unilever, GlaxoSmithKline, Intuit, Cisco and Kellogg's. The company received a growth investment to support strategic initiatives and further solidify its market position. Following the transaction, the investor will hold a minority interest and participate on the company's board. The funding is intended to advance BrightLine's product and market development efforts in the interactive TV advertising space.

No current team members are available.