Brightly began as the Good Together podcast and is now a curated commerce platform selling vetted sustainable products and advising conscious consumers. The site launched with more than 200 products from eco-friendly brands and vets every product for sustainable materials, ethical supply chains and durability. The founders plan to roll out two to four Brightly‑branded home products by the holiday season and are exploring white‑label and corporate partnership opportunities. Brightly monetizes today through brand partnerships and affiliate-style placement while pursuing a direct‑to‑consumer commerce strategy. The company reports more than 250,000 daily visitors across its app and website. Founders Laura Wittig and Liza Moiseeva aim to convert their existing community into superfans who buy in‑house products.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2021