Brightside provides an employer-facing financial care platform that offers unbiased, individualized, hands-on support for employees and their families. Its platform leverages a proprietary rules engine and a suite of products designed to help families save money, boost emergency savings, and reduce debt. The company says these outcomes lead to improved productivity, retention, greater workforce diversity, and lower healthcare costs. Brightside currently supports over 300,000 families and serves leading Fortune 500 employers with frontline workers in industries such as manufacturing, distribution, and healthcare. The company plans continued rapid growth and platform enhancements, including additional AI-driven capabilities to further elevate the product experience. Brightside provides an employer-based financial care platform that combines a human approach to financial health with technology. Its offering includes Dedicated Financial Assistants available to employee families, advanced rules engines, and products linked to paychecks to address employees’ financial stress. The company is led by CEO and co‑founder Tom Spann. Brightside is based in Francisco, CA, Chandler, AZ, and Philadelphia, PA. The company intends to use the funds to improve its financial health offering and expand its business reach. The article does not disclose operating metrics such as revenue or users. Brightside offers an employer-based financial wellness solution whose mobile app and personal financial assistants engage employees, establish trust, and provide tailored support. The platform combines smart technology with access to financial products to help employees save money and reduce financial stress. The company intends to use the funds to continue to expand its reach. Brightside raised $4M in seed funding according to the article. The company was founded in 2017 by Tom Spann and is based in San Francisco, California. The founding team mentioned includes Callum King (Comcast Ventures), Christine Tozzi (Willis Towers Watson), Jacky Chiu (LifeLock) and Petrina Thompson (American Express).

Total raised

$72M

Funding rounds

3

Latest round

Series B

Latest activity

Nov 2022