Founded in November 2019 by siblings Rohan and Ojasvee Kashyap, Burger Bae positions itself as a community-based direct-to-consumer clothing label that sources style cues from its social-media following. The brand leverages a 267,000-member Instagram community to crowd-source design ideas, then rapidly manufactures the resulting styles in Ludhiana—an Indian textile hub known for premium fleece production. To date, the company reports having served more than 250,000 customers, validating demand for its influencer-driven approach. Co-founder Rohan Kashyap sees India’s domestic manufacturing capacity as a springboard to build a large lifestyle brand and “put Ludhiana on the fashion map.” Fashion-design graduate Ojasvee Kashyap oversees product development, while influencer-turned-partner Janvi Sikaria, who first engaged the brand as a customer in 2021, helps drive social reach. The company recently accepted outside capital at a ₹10 crore valuation, giving it additional resources to scale marketing, broaden its product range, and deepen vertical integration. No revenue figures were disclosed in the article.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2026