Participated · Seed · Feb 2026

Cookie Cartel is a self-funded, high-end bakery that produces thick, NYC-style stuffed cookies and sells them online throughout India. Operating from Panchgani, the company relies on a cloud-kitchen infrastructure and partners with delivery apps as well as its own website to fulfill nationwide orders. Signature flavors such as the Gambino Monster and Notorious Blackie, combined with playful brand storytelling around "cookie smuggling," have helped it build a loyal following in the growing Indian D2C food market. The company has so far bootstrapped its operations, emphasizing quality control and capital-efficient expansion. With fresh capital from Shark Tank India Season 5, management plans to widen delivery coverage, strengthen supply chains, and introduce new flavors. Investor interest underscores rising consumer demand for premium, gift-worthy treats and validates Cookie Cartel’s repeat-purchase business model. The latest funding values the company at roughly ₹6.7 crore post-money, positioning it for accelerated growth. No prior institutional funding rounds have been disclosed.

Participated · Equity · Jan 2026

Founded in November 2019 by siblings Rohan and Ojasvee Kashyap, Burger Bae positions itself as a community-based direct-to-consumer clothing label that sources style cues from its social-media following. The brand leverages a 267,000-member Instagram community to crowd-source design ideas, then rapidly manufactures the resulting styles in Ludhiana—an Indian textile hub known for premium fleece production. To date, the company reports having served more than 250,000 customers, validating demand for its influencer-driven approach. Co-founder Rohan Kashyap sees India’s domestic manufacturing capacity as a springboard to build a large lifestyle brand and “put Ludhiana on the fashion map.” Fashion-design graduate Ojasvee Kashyap oversees product development, while influencer-turned-partner Janvi Sikaria, who first engaged the brand as a customer in 2021, helps drive social reach. The company recently accepted outside capital at a ₹10 crore valuation, giving it additional resources to scale marketing, broaden its product range, and deepen vertical integration. No revenue figures were disclosed in the article.