Cookie Cartel is a self-funded, high-end bakery that produces thick, NYC-style stuffed cookies and sells them online throughout India. Operating from Panchgani, the company relies on a cloud-kitchen infrastructure and partners with delivery apps as well as its own website to fulfill nationwide orders. Signature flavors such as the Gambino Monster and Notorious Blackie, combined with playful brand storytelling around "cookie smuggling," have helped it build a loyal following in the growing Indian D2C food market. The company has so far bootstrapped its operations, emphasizing quality control and capital-efficient expansion. With fresh capital from Shark Tank India Season 5, management plans to widen delivery coverage, strengthen supply chains, and introduce new flavors. Investor interest underscores rising consumer demand for premium, gift-worthy treats and validates Cookie Cartel’s repeat-purchase business model. The latest funding values the company at roughly ₹6.7 crore post-money, positioning it for accelerated growth. No prior institutional funding rounds have been disclosed.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2026