Business & Pleasure Co. began as an umbrella passion project and has expanded into a lineup of luxury outdoor products that blend classic elegance with modern ease-of-use. The company’s core offering started with a beach umbrella and now includes anchor pieces and accessories designed to enable cohesive outdoor and home aesthetics. Historically DTC, B&P is building a robust wholesale network with over 400 retailers globally and a growing roster of hospitality partners, including Four Seasons, Belmond, The Colony Hotel, and Soho House. The brand operates two retail locations in Laguna Beach and Malibu, California. Future plans highlighted in the article include expanding trade and hospitality sales, investing in e-commerce and brand marketing (including collaborations), opening multiple national and international retail locations, and growing a Margaritaville license program with additional Amazon distribution. Newly raised capital is positioned to help the company meet accelerated demand and fuel expansion across categories and channels.

Total raised

$16M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2025