ByteLight provides a software solution that leverages existing lighting infrastructure in retail outlets and large venues to pinpoint users and deliver targeted information, redemptions, maps and services. The company is led by co-founder and CEO Dan Ryan. ByteLight is currently piloting its indoor location solutions with global retailers, including three of the top ten. It raised $3M in Series A financing to support growth. The company will use the capital to accelerate expansion in the retail sector and to further develop its platform. Backers include strategic investors and angel networks, which the company expects to help with market rollout. ByteLight develops LED-based indoor positioning technology that enables precise location targeting inside buildings. Its solution allows commercial and enterprise building owners, public safety officials, retailers and public-space operators to deliver customized information, offers and other data to users based on their indoor location. The company partners with LED lighting manufacturers to embed its technology directly into lighting products to bring the solution to market. ByteLight was co-founded by CEO Aaron Ganick and CTO Dan Ryan and is based in Cambridge, MA. The company raised $1.25m in funding to build its team, deploy at pilot locations and expand its ecosystem of partners.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2013