CaliberMind is a Denver, Colorado–based B2B data platform that provides revenue analytics to help marketers scale their organizations. Founded in 2016 and led by CEO Eric Westerkamp, the platform connects to over 150 applications, including Salesforce and Marketo. Its system delivers insights across marketing and sales to drive go-to-market performance. The company plans to broaden its analytics scope to incorporate metrics throughout the full go-to-market motion. CaliberMind raised $8M in Series A funding and will use proceeds to grow its engineering team and focus on product development. It also plans to triple its go-to-market team with new hires across marketing, sales, and customer success in 2022. CaliberMind is a B2B marketing intelligence software provider that centralizes customer data for marketers. Its platform eliminates reporting silos and provides clean data to accelerate buyer-journey insights and help customers discover real return on marketing investment. Led by CEO Eric Westerkamp, CaliberMind helps B2B marketers optimize pipeline and revenue growth. The company plans to use the $2.0M seed extension to invest in product development and to scale go-to-market functions. The funding round was led by Newark Venture Partners and Falmouth Ventures. CaliberMind is based in Boulder, CO. CaliberMind offers a self-service audience targeting and data activation platform designed for B2B software companies to collect, enrich, analyze, and activate customer and account data. The product positions itself as a "digital brain and nervous system" for marketers, enabling diagnostics of data gaps, building 360-degree views of target accounts, refined campaign audiences, and multi-channel activation. It supports over one hundred one-click integrations and can update Salesforce in real time, alert reps via Slack, and retarget buyers on LinkedIn or Facebook. The company has strategic partnerships with data enrichment providers including Clearbit, FullContact, KickFire, Madison Logic, and Bombora. Customers named in the article include Apto, Datavail, Implan, and mParticle, and an Apto case cited a 15% decrease in cost-per-lead, 11% increase in MQL volume, and a 9% improvement in MQL-to-SQL conversion. CaliberMind will use new funding to accelerate product development, expand AI and machine-learning capabilities, and scale marketing and sales, and it recently announced two senior hires to support growth. CaliberMind is a marketing-technology platform that uses machine learning and human language analysis to build 360-degree psychographic buyer personas that predict buyer behavior. The platform connects to CRM systems and marketing tools (including Salesforce, Marketo and Eloqua), ingests voice and email conversations and scrapes web/social data to map buyers and prescribe content. CaliberMind targets midsize to enterprise B2B customers and reports shortening sales cycles by 20–30%; its roster includes Fortune 100 customers such as Citrix and NetApp. Implementation is publicly available and typically takes less than 30 days, with the product positioned at the mid-to-bottom of the funnel to improve conversion. The company plans to expand its data science team and accelerate sales growth, and says it will continue collecting psychographic data to improve predictive accuracy and prescription. The founding team and staff include former Israeli intelligence officers and veterans from NSA, Google and AdRoll.

Total raised

$14M

Funding rounds

4

Latest round

Series A

Latest activity

Mar 2022