California Naturals, founded in 2023 by Shelby Wild, is a natural-beauty brand. The company is pursuing retail expansion into national chains including Target, Ulta, and CVS and plans new category launches. Leadership is shifting as COO Hayden Hiatt—who previously held multiple leadership roles at Glossier—moves into the CEO role while founder Shelby Wild remains involved. Financially, the brand reported finishing the year 220% above its 2023 sales forecast and is projecting 800% year-over-year revenue growth. The company has raised more than $40 million across three funding rounds to date, including the recently closed Series B led by Align Ventures with participation from Elizabeth Street Ventures.

Total raised

$40M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2026