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The Venture Codex

Elizabeth Street Ventures

408 Broadway, New York, NY, 10013, United States

Overview

We are an early stage investment firm focused on the digital consumer. We believe great products and services are disruptive in the most elemental sense: they surprise and delight us – and being integral to consumers’ lives, they make people happy. We fund digital consumer & consumer fintech businesses transforming industry verticals that pay obsessive attention to the customer experience.

Total investments
13
Lead investments
5
Investments · 12mo
2
Active investors
3

Sector focus

  • Consumer Goods
  • Education
  • Financial Services
  • FinTech
  • Gaming
  • Internet
  • Mobile Payments
  • Payments
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Investment portfolio

  • California Naturals

    Participated · Series B · Jun 2026

    California Naturals, founded in 2023 by Shelby Wild, is a natural-beauty brand. The company is pursuing retail expansion into national chains including Target, Ulta, and CVS and plans new category launches. Leadership is shifting as COO Hayden Hiatt—who previously held multiple leadership roles at Glossier—moves into the CEO role while founder Shelby Wild remains involved. Financially, the brand reported finishing the year 220% above its 2023 sales forecast and is projecting 800% year-over-year revenue growth. The company has raised more than $40 million across three funding rounds to date, including the recently closed Series B led by Align Ventures with participation from Elizabeth Street Ventures.

  • SimpliFed

    Participated · Series A · Apr 2026

    SimpliFed offers virtual breastfeeding and baby feeding support and broader maternal health care from pregnancy through the postpartum period via a secure, HIPAA-compliant telehealth platform. The company connects parents with a network of baby feeding experts and maternal health specialists and operates a proprietary Maternal Health operating system designed for collaboration with healthcare partners. Its platform uses interoperable infrastructure and API-driven technology to integrate with health plans, providers, partners and health systems for secure data exchange and streamlined workflows. SimpliFed intends to expand those partnerships and scale use of its Maternal Health OS following its Series A. The company is led by founder and CEO Andrea Ippolito and is based in New York City. The recent Series A raised over $10M to support platform growth and partner activation.

  • Turntable Labs

    Led · Seed · Aug 2024

    Turntable Labs is the company behind Hangout, a social music platform that lets music fans, coworkers, and communities gather in virtual rooms to DJ, vote on tracks, and chat in real time. Hangout features virtual DJ booths, custom avatars, upvoting, themed public rooms, and chat; the team describes the experience as game-like and participatory. New launch features will include voice chat and mobile apps for iOS and Android to broaden access. The product is designed to support millions of active users at scale, and the company plans to expand its engineering infrastructure team to meet that demand. Turntable Labs is engaging with partners in the music industry to ensure the platform is fully licensed and legal at launch. The company was created by Joseph Perla, one of the original creators of Turntable.fm, and is preparing an invite-only beta ahead of a full public launch later in 2024.

  • Ten Thousand

    Participated · Series A · Jul 2023

    Ten Thousand is a New York City–based men's activewear brand focused on performance-driven apparel tested by elite athletes. The company offers apparel, accessories, and equipment for athletes ranging from crossfitters to endurance runners. Its products emphasize athlete-led design and precision for customers who train with purpose. Ten Thousand competes within the global athleticwear market, which the article notes exceeds $100 billion. The brand has attracted institutional investors and is positioning to lead the premium men's performance apparel category. Financially, it completed a Series A in 2023 that raised $21.5 million and has secured additional capital in a subsequent Series B (terms undisclosed). Ten Thousand is a men's activewear brand that designs premium, purpose-built training apparel for serious and hybrid athletes. Its core product line emphasizes high-quality materials, attention to detail, and athlete-tested performance gear. The company has cultivated a strong following and claims one of the highest repeat-customer rates in the industry. Ten Thousand has built the Run Strong program to engage hybrid athletes and has activated at events like the Life Time Miami Marathon and Chicago Half Marathon, raising over $10,000 for the Life Time Foundation. With the new funding and partnerships, the company plans to grow its team, invest in inventory, explore retail, form larger partnerships, and expand marketing channels. The company is addressing customer demand and capacity constraints as a key operational focus.

  • Tongo

    Participated · Seed · Sep 2022

    Tongo is a NYC-based fintech realigning income and expenses for the commission economy. It partners with real estate brokerages to give agents flexible, real-time and low-cost access to future commission income through a card-based product. The Tongo Smart Card can be used wherever debit cards are accepted and funds can be pushed directly into an agent's checking account. Repayment occurs only when the agent collects a commission; if a contract falls through the borrower can defer repayment until their next commission. The company will use the $7M seed proceeds to expand product and team in its initial real-estate market. Fundraising to-date is $11 million.

Team