Participated · Series A · Jun 2023

Lalo is a NYC-based baby and toddler product brand founded in 2019 and led by CEO Gregory Davidson. Its product line began with a high chair and has expanded into a broad assortment for mealtime, bathtime, and playtime. The company recently launched a sustainability-focused line of developmental toy boxes that can be purchased via subscription or individually. Lalo closed a new equity investment from Forecast Labs, a consumer venture group that’s a division of Comcast; the amount was not disclosed. The company intends to use the funds to expand operations and broaden its business reach. Lalo is a New York-based baby and toddler brand focused on designing smart, functional, and stylish products for modern families. Led by CEO Greg Davidson, the company emphasizes product design for babies and toddlers. In June 2023 Lalo raised $10.1M in a Series A round to fund growth. The company said it will use the proceeds to accelerate growth by driving product innovation, increasing brand reach, and enhancing the customer experience. Lalo plans to launch several new products in the coming year and to expand its footprint in both domestic and international markets. No operating metrics were disclosed in the article. Lalo is a New York City direct-to-consumer baby brand founded in 2019 by Michael Wieder and Greg Davidson. The company’s product suite includes the Daily stroller, The Chair (a 2-in-1 highchair that turns into a play chair), the Play Kit (a child-size table with two play chairs), tableware and a bib. In July 2021 Lalo closed a $5.6M seed funding round led by Willow Growth Partners. Additional investors included Yael Cohen Braun, Dave Heath and Michael Silverstein. Lalo says it will use the funds to grow its product line and bring its products to more families. The business operates as a DTC brand out of New York City.

Participated · Series A · Jun 2021

Tiny Organics is a NYC-based early childhood nutrition company founded by Betsy Fore and Sofia Laurell that launched nationwide just over a year ago. The company provides 100% organic meals for babies and toddlers with no added sugar or salt and never more than 5 grams of natural sugars per serving. Recipes are created in collaboration with Tufts School of Nutrition to suit baby and toddler developmental milestones. Tiny Organics has signed mission-aligned partnerships including Former First Lady Michelle Obama’s Partnership for A Healthier America (PHA) and the Plastic Pollution Coalition. The company closed an $11M Series A and intends to use the funds to expand operations, build brand and customer awareness, and develop new product categories and sales channels. Tiny Organics makes fresh-prepared, savory-forward organic plant-based meals for toddlers that are shipped frozen with dry ice and reheatable in the microwave or on the stovetop. The company packages meals in recyclable cardboard cups and ships in temperature-controlled boxes using compostable and biodegradable insulation. It beta-tested for a year with 100 founding families in New York, tested more than 100 recipes and delivered over 8,000 meals, and currently has a team of more than 10. Tiny Organics plans to scale production by moving from a New York commercial kitchen to a Midwest co-packer with a two-day shipping radius to the continental U.S., and aims to pursue retail distribution (a Tiny Organics freezer in the baby aisle) in 2021 and beyond. The founders are Betsy Fore and Sofia Laurell; an early key hire is COO Carolyn O'Hare and S2G Ventures co-founder Victor Friedberg is a key advisor. The company is targeting lower per-meal pricing (around $3.99 or below) and is hiring a CTO as a next major hire.

Participated · Seed · Feb 2021

Expectful began as a guided-meditation and sleep app and positions itself as a go-to wellness resource for hopeful, expecting and new parents. Its core product remains a library of guided meditations and sleep content tailored to pregnancy and postpartum. The company grew to profitability and reports over 13,000 paid users with a free-to-paid conversion rate the company says is five times industry standards. Expectful’s revenue has grown 100% since March 2020. Under new CEO Nathalie Walton the company is pivoting in three phases—content, marketplace and community—to organize pregnancy information, digitize service providers (therapists, doulas, nannies) and build peer-reviewed listings with reviews. It has launched community offerings such as Mother Circles (six weekly video calls, a group chat and on-demand doula support) and is explicitly investing in Black maternal health outcomes while expanding content for non-gestational parents.