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Natureza

5595 Equity Avenue Suite 650, Reno, NV, 89502, United States

Overview

Natureza is a growth equity firm dedicated to partnering with the next generation of impactful consumer brands.

Total investments
3
Lead investments
1
Investments · 12mo
0
Active investors
2

Sector focus

  • Consumer
  • Finance
  • Impact Investing
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Investment portfolio

  • Jiant

    Led · Series A · Dec 2023

    Founded in 2019 by Larry Haertel Jr. and Aaron Telch, Jiant is a Los Angeles-based ready-to-drink alcohol maker focused on hard tea, kombucha, and cocktail-inspired beverages crafted with fresh-brewed tea, real fruit, and botanicals. Its products are distributed across the U.S. through a network of top-tier distributors and retail partners including Whole Foods, Trader Joe’s, Target, Kroger, Albertsons, Total Wine & More, HEB, Erewhon and Sprouts. The company recently completed a capital raise to support growth initiatives. Management intends to use the proceeds to bolster production capabilities, drive deeper distribution, support new sales channels, and accelerate expansion of its hard tea line. No operating revenue or user metrics were disclosed in the article.

  • Cabinet Health

    Participated · Equity · Dec 2022

    Cabinet Health has invented a refillable and compostable medicine system that uses elevated reusable glass bottles and patented 100% earth-digestible, city-compost-friendly pill packages. The company sells over-the-counter medicines for cold and flu, allergy, digestion, pain, and sleep, all formulated using FDA-approved active ingredients and third-party batch-tested to be free of known carcinogens, toxins, and allergens including gluten. Cabinet plans to expand into prescriptions and retail channels and expects more retail partnerships in 2023. It is a certified B‑Corp that emphasizes minimizing carbon footprint, water waste, and material waste. Financially, Cabinet reports average 110 percent year-over-year growth with its OTC offerings and has raised $17 million in the latest growth funding, bringing total funding to $23.6 million to date. The company was founded in 2018 by Achal Patel and Russell Gong and positions itself to lead the pharmaceutical industry in eliminating single-use plastic medicine packaging.

  • Tiny Organics

    Participated · Series A · Jun 2021

    Tiny Organics is a NYC-based early childhood nutrition company founded by Betsy Fore and Sofia Laurell that launched nationwide just over a year ago. The company provides 100% organic meals for babies and toddlers with no added sugar or salt and never more than 5 grams of natural sugars per serving. Recipes are created in collaboration with Tufts School of Nutrition to suit baby and toddler developmental milestones. Tiny Organics has signed mission-aligned partnerships including Former First Lady Michelle Obama’s Partnership for A Healthier America (PHA) and the Plastic Pollution Coalition. The company closed an $11M Series A and intends to use the funds to expand operations, build brand and customer awareness, and develop new product categories and sales channels. Tiny Organics makes fresh-prepared, savory-forward organic plant-based meals for toddlers that are shipped frozen with dry ice and reheatable in the microwave or on the stovetop. The company packages meals in recyclable cardboard cups and ships in temperature-controlled boxes using compostable and biodegradable insulation. It beta-tested for a year with 100 founding families in New York, tested more than 100 recipes and delivered over 8,000 meals, and currently has a team of more than 10. Tiny Organics plans to scale production by moving from a New York commercial kitchen to a Midwest co-packer with a two-day shipping radius to the continental U.S., and aims to pursue retail distribution (a Tiny Organics freezer in the baby aisle) in 2021 and beyond. The founders are Betsy Fore and Sofia Laurell; an early key hire is COO Carolyn O'Hare and S2G Ventures co-founder Victor Friedberg is a key advisor. The company is targeting lower per-meal pricing (around $3.99 or below) and is hiring a CTO as a next major hire.

Team

  • Collin Eckles

    Co-Founder and Managing Partner

    LinkedIn
  • Fernando Gentil

    Co-Founder and Managing Partner

    LinkedIn