• Ten Thousand

  Participated · Series A · Jul 2023

  Ten Thousand is a New York City–based men's activewear brand focused on performance-driven apparel tested by elite athletes. The company offers apparel, accessories, and equipment for athletes ranging from crossfitters to endurance runners. Its products emphasize athlete-led design and precision for customers who train with purpose. Ten Thousand competes within the global athleticwear market, which the article notes exceeds $100 billion. The brand has attracted institutional investors and is positioning to lead the premium men's performance apparel category. Financially, it completed a Series A in 2023 that raised $21.5 million and has secured additional capital in a subsequent Series B (terms undisclosed). Ten Thousand is a men's activewear brand that designs premium, purpose-built training apparel for serious and hybrid athletes. Its core product line emphasizes high-quality materials, attention to detail, and athlete-tested performance gear. The company has cultivated a strong following and claims one of the highest repeat-customer rates in the industry. Ten Thousand has built the Run Strong program to engage hybrid athletes and has activated at events like the Life Time Miami Marathon and Chicago Half Marathon, raising over $10,000 for the Life Time Foundation. With the new funding and partnerships, the company plans to grow its team, invest in inventory, explore retail, form larger partnerships, and expand marketing channels. The company is addressing customer demand and capacity constraints as a key operational focus.

• EVRYTHNG

  Participated · Equity · Oct 2020

  EVRYTHNG offers the EVRYTHNG Product Cloud™, which digitizes products at scale and enables consumer brands to run their businesses with data-driven intelligence using product-generated data. The platform supports brands across apparel, beauty and personal care, home goods, and food and beverages. EVRYTHNG works with global customers including Ralph Lauren, PUMA, P&G, Moët Hennessy and Anheuser-Busch InBev. The company has launched strategic partnerships with Minet Technologies (Israel), The Results Group (Australia), Practical Methods (South Korea) and Hive (South Africa). Led by CEO and co-founder Niall Murphy, EVRYTHNG plans to use new funding to accelerate global growth, expand product capabilities for end-to-end supply chain traceability and visibility, and develop machine-learning applications for brand integrity while adding to its team. The company is based in London, UK and has raised a total of $60M to date. Evrythng provides an enterprise IoT platform that creates “intelligent software identities” for physical products using smart tags (QR codes), NFC, BLE, RFID or direct internet connections. The platform serves as the data layer for companies pursuing digital transformation and managing product digital identities. Its primary use cases are supply-chain tracking (location, authenticity, recalls), direct-to-consumer smart-packaging experiences and directly connected smart-home products. Over the past 12 months Evrythng has announced partnerships with global packaging firms including Avery Dennison RBIS, Crown Holdings and WestRock. The company was founded in 2011. Recently Evrythng closed a $24.8M Series B, and the new funding is intended to support additional partnerships, expansion of the team and further platform development. EVRYTHNG provides an Internet of Things smart products platform that connects consumer products to the Web and manages real-time data to drive applications. The company works with global consumer product brands including Diageo, Mondelez, Unilever, iHome, Avery Dennison, ThinFilm Electronics, Trueffect and Marvell. EVRYTHNG has offices in London, New York and San Francisco and is led by founder and CEO Niall Murphy. It raised $7.5M in the latest funding round and has raised $17.5M to date. Backers in the round included BHLP, Atomico, Dawn Capital, Cisco Systems, Samsung Ventures and others. The company said it will use the funds to expand the capabilities of its platform and operations and also announced hiring and advisory additions to support growth. Evrythng offers a software data-management layer that gives individual products intelligent online identities, connecting them to the Web without building hardware. The platform manages data flowing to, from and around connected objects and supports identifiers such as RFID tags and QR codes. The company focuses on three areas: customer engagement with products, smart supply chains, and connected products. Cisco has invested and will enable integration of Evrythng’s platform with Cisco’s IOX and CMX hardware technologies. Evrythng raised a $7M Series A to accelerate its mission to connect every individual product to the Web and to work with global manufacturers and retail brands. Some observers cited the opportunity as a potential $500 billion market as IoT adoption accelerates. Evrythng offers a platform that assigns "Active Digital Identities" to physical products, creating unique online profiles and a toolkit for developers and brands to build applications linked to those objects. The company positions smartphones as the key interface for consumers to "check in" to products and receive dynamic content and services. Its platform is described as secure and aimed at uses including personalised marketing, reduced POS and service costs, and anti‑counterfeit verification. Evrythng is running a closed beta developer program, is talking to other manufacturers of consumer goods, and is building a partnership program for marketing agencies. The startup announced drinks giant Diageo as its first partner. Founding team members include Niall Murphy and Andy Hobsbawm, joined by Swiss engineers Vlad Trifa and Dom Guinard; Murphy previously co‑founded The Cloud. The company is based in the UK and Switzerland and has received early financing to support its rollout.

• PetPlate

  Participated · Series A · Feb 2020

  PetPlate produces human-grade, fresh-cooked dog meals formulated with the help of veterinary nutritionists and delivers personalized meal plans based on breed, allergies, activity level and body condition. Customers provide data and an algorithm recommends specific meals and portioning; meals are produced at a food kitchen in Dallas and shipped to customers or retail partners. The business is subscription-first, with nearly 95% of revenue coming from subscriptions while the company is beginning to build a brick-and-mortar presence. Average customer spend is about $100 per month; since launching in 2017 PetPlate has delivered 15 million meals and reports roughly 100% year-over-year growth. The NYC-based company employs about 25 people; Renaldo Webb serves as CPO and Gertrude Allen is CEO and was an early investor. Pet Plate is a NYC-based subscription service offering personalized, fresh-cooked meals formulated by veterinary nutritionist Dr. Renee Streeter, DVM, DACVN. Meals are prepared in a USDA facility and contain no rendered meats, by-products, artificial preservatives, or additives. The service is personalized for pets at all stages of life and has delivered more than 9.2 million meals to over 300 breeds across 48 states and Washington, D.C. Pet Plate plans to expand its product offering with new recipes, organic treats, and nutritional supplements to provide a more holistic solution for online shoppers. The company will also expand its team and corporate infrastructure to scale the business and grow its customer base. In February 2020 Pet Plate raised $9M in a Series A to fund these initiatives. PetPlate is a NYC-based direct-to-consumer subscription service that delivers fresh-cooked, human-grade meals for dogs. Founded by Renaldo Webb in 2016, the company sells pre-portioned meals that can be served from the fridge or warmed in a microwave. Its meals are kettle-cooked in a USDA facility using fresh meat, produce, and a proprietary blend of vitamins and minerals. Recipes are formulated for a dog’s diet by the company’s veterinary clinical nutritionist, Dr. Renee Streeter. PetPlate closed a $4M seed funding round and will use the funds to scale operations to meet demand.

• Lily AI

  Participated · Series A · Jan 2020

  Lily AI provides a retail AI platform that leverages generative AI, computer vision, natural language processing, and machine and deep learning to bridge merchant-speak and customer-speak. The platform interoperates with eCommerce, marketplace, and product management systems to optimize existing technology investments and lift revenue through better product attribution, descriptions, discovery, and conversion. Lily AI serves retailers and brands including Macy’s, Bloomingdale’s, J.Crew, ThredUP, Abercrombie & Fitch, ALC, Living Spaces, and Arhaus. Led by CEO Purva Gupta, the female-founded company focuses on injecting human-centered language throughout the retail ecosystem. The company plans to use the new funding to extend its leadership into international markets, expand social and eCommerce platform integrations, and accelerate its engineering team to ship enterprise-grade AI solutions across the retail value chain. To date the firm has raised $62M in total capital. Lily AI offers a plug-in, SaaS product that trains algorithms on curated product taxonomies and customer interactions to improve onsite search, recommendations and discovery carousels. The company builds detailed product attribute data (style, fit, occasion, etc.) with a team of fashion, home and beauty experts to convert attributes into a mathematical language for its models. Lily emphasizes configurability and a privacy-preserving approach, avoiding names, addresses and transaction data in favor of anonymized user interactions. It pivoted from a consumer-facing app to an enterprise-focused solution and now serves customers including Macy’s, The Gap (and its brands), Bloomingdale’s and thredUP. Lily declined to disclose revenue figures; the company has 87 employees and says it is well-positioned to expand despite macroeconomic headwinds. Product and roadmap plans include expanding into enterprise and mid-market retail e-commerce across home, beauty and fashion, extending the solution deeper into the retail stack, and building a richer analytics suite for customers. Lily AI develops deep‑learning software that extracts rich product attributes from retailer catalogs and combines them with hashed customer data to predict individual customers’ affinities. The platform maps traits like style, fit and occasion to create personalized recommendations intended to increase conversion and spend. Co‑founders Purva Gupta and Sowmiya Chocka Narayanan pivoted the company from a consumer iOS app to an enterprise product in early 2018. Lily charges customers on a volume basis and its website claims a 10x ROI on customer spend; the CEO also says 100% of customers have seen a step gain in metrics. The company plans to use the new capital to accelerate development and adoption of its e‑commerce recommendation technology. The approach emphasizes privacy through use of hashed customer data and is framed around an empathy‑driven product philosophy.

No current team members are available.