Cardless offers a credit card issuance and management platform that allows product-first companies to build native credit experiences across the entire customer journey. Its technology is already used by high-profile partners such as Coinbase, Bilt, Alibaba, and Qatar Airways to create customized card programs. The platform handles everything from card design and underwriting to rewards and servicing, letting brands keep the customer relationship in-house. With the new capital, Cardless plans to expand existing card programs, roll out additional co-branded cards, and broaden its suite of financial products. The San Francisco-based firm is led by CEO and President Michael Spelfogel. Including the latest financing, Cardless has raised a cumulative $170 million to date, underscoring strong investor confidence in its model. No revenue or user figures were disclosed in the article.

Total raised

$215M

Funding rounds

5

Latest round

Series C

Latest activity

Sep 2025