Charan operates a fashion recommerce service that sells secondhand clothing and handles the entire resale process—including pickup, cleaning, inspection, photography, listing, and delivery—on behalf of sellers. The service launched in August 2023 and reached 200,000 users within eight months. Monthly revenue grew 4.5x from December to March and is 9x higher than at launch, reflecting rapid early traction. The company operates an internal inspection and fulfillment facility, the 700-pyeong 'Charan Factory' in Namyangju, where it conducts cleaning, inspection, sorting, photography, packing, and shipping. Charan emphasizes pricing optimization via proprietary data to maximize seller returns and an internal verification system and logistics to ensure buyer trust and speed. Management plans to use new capital to strengthen supply-chain capabilities and expand IT hiring to further develop the service.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2024