Chefclub has built a major food-media brand on social platforms, amassing roughly 100 million followers across YouTube, Snapchat, Instagram and TikTok and generating more than 1 billion views per month. The company leverages that audience to create physical products: it has sold 700,000 self-published cookbooks and about 150,000 children’s products (cooking kits and accessories). Because the books are self-published, Chefclub retains a substantial share of the revenue from those sales. The startup is pursuing retail partnerships to display co-branded items in stores and has taken investment from Groupe SEB’s venture arm, signaling merchandising and appliance tie-ins. Chefclub is planning to enter the consumer-packaged goods (food) market as a next product vertical. The company views expansion beyond online advertising as central to its strategy amid the current economic environment.

Total raised

$17M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2021