Cirkul sells a reusable bottle and patented flavor cartridges that let consumers control flavor intensity sip-by-sip, with 50+ flavors and an average of six bottle refills per cartridge. The company emphasizes personalization, health (all-natural flavoring, zero calories/sugar), environmental impact (84% less plastic use, 96% less carbon emissions from shipping) and re-shored U.S. manufacturing. Since launching in 2018 the business has grown over 150% per year and has been profitable for the last two years. Cirkul reports millions of customers and says its product has driven the equivalent of hundreds of millions of bottled beverages avoided. The brand has strong omnichannel momentum — including a rollout into 4,200 Walmart stores and placements at Bed, Bath & Beyond — and over 1 billion TikTok video views. The company operates a team of over 500 and sells bottles, cartridges and subscriptions via drinkcirkul.com and retail partners.

Total raised

$70M

Funding rounds

1

Latest round

Series C

Latest activity

Jun 2022