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The Venture Codex

SC Holdings

80 Pine Street, Suite 3202, New York, NY, 10005, United States

Overview

SC.Holdings is a private equity company founded by entrepreneur/investor Jason Stein and Eastbridge Group, a family holding company with $1.5B AUM. The principals of SC are investors and operators with global experience in sports and entertainment, multi-unit retail, commercial real estate, technology, food and beverage.

Total investments
9
Lead investments
5
Investments · 12mo
0
Active investors
1

Sector focus

  • Asset Management
  • Business Development
  • Financial Services
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Investment portfolio

  • Fantasy Life

    Led · Seed · Jul 2025

    Fantasy Life is a fantasy sports and gaming company founded by Matthew Berry that serves as the official tools partner of NBC Sports and delivers premium content and insights to millions of fans. Its core products include written, video, and audio fantasy content, a suite of premium tools (Fantasy Life+), and the Guillotine Leagues survivor-style fantasy format. The company has launched a redesigned, faster app and web experience, a mobile-first approach with iOS available and Android planned for later this summer, and FantasyHQ™ — a personalized hub for real-time data, insights, and league tools. Fantasy Life also offers integrated features like syncing leagues across providers, custom trade/waiver/start/sit advice, and Mike's Fantasy Scoreboard™. The company partners with platforms such as LG, SiriusXM, Roku, Fubo, and iHeart to reach users year-round. Financially, Fantasy Life reports revenue growth of 737% since launching in 2022 and a 230% increase from 2024 to the first half of 2025. FantasyLife is a New York–based fantasy sports and sports betting media company founded by Matthew Berry and led by CEO Eliot Crist. It began as a daily email newsletter serving over 350,000 subscribers and later launched FantasyLife.com. The website draws over two million monthly visitors and offers free tools and content including Projections, Free NFL Bets, Prop Tables, a suite of Data Tools, the Best Ball Hub, and NFL player and team pages. The company also introduced a fantasy league punishment generator and other audience-facing products. FantasyLife plans to use new funding to expand operations and broaden its business reach. The company’s core product mix combines editorial content, data tools, and community-oriented features for fantasy and sports-betting audiences.

  • Zodia Custody

    Led · Series A · May 2023

    Zodia Custody is a digital-asset custody company founded by Standard Chartered that provides custody services for cryptocurrencies and other digital assets. The firm announced an investment from National Australia Bank’s venture arm, NAB Ventures, though the amount was not disclosed. Zodia plans to build an Australian domestic digital-asset exchange ecosystem and says many exchanges are migrating assets onto its platform. That migration is intended to prepare clients for stricter regulatory requirements expected to take effect in 2025. The company is also positioned to offer custody services to prospective digital-asset ETF applicants if and when they receive approval from the Australian Securities Exchange. The investment increases Zodia’s backing from major financial institutions. Zodia Custody is a regulated crypto custodian based in London, UK. Led by CEO Julian Sawyer, the company offers custody services for Bitcoin, Ether, Bitcoin Cash, Litecoin, Chainlink, Uniswap, Wrapped Bitcoin and USD Coin to institutional investors. Its services are designed to enable institutions to navigate the cryptoasset space safely by mitigating operational and regulatory risks. Zodia is registered with the United Kingdom Financial Conduct Authority. The company raised $36m in a Series A funding round co-led by SBI Holdings and SC Holdings and intends to use the funds to expand operations and its business reach.

  • Cirkul

    Led · Series C · Jun 2022

    Cirkul sells a reusable bottle and patented flavor cartridges that let consumers control flavor intensity sip-by-sip, with 50+ flavors and an average of six bottle refills per cartridge. The company emphasizes personalization, health (all-natural flavoring, zero calories/sugar), environmental impact (84% less plastic use, 96% less carbon emissions from shipping) and re-shored U.S. manufacturing. Since launching in 2018 the business has grown over 150% per year and has been profitable for the last two years. Cirkul reports millions of customers and says its product has driven the equivalent of hundreds of millions of bottled beverages avoided. The brand has strong omnichannel momentum — including a rollout into 4,200 Walmart stores and placements at Bed, Bath & Beyond — and over 1 billion TikTok video views. The company operates a team of over 500 and sells bottles, cartridges and subscriptions via drinkcirkul.com and retail partners.

  • Just Women's Sports

    Participated · Equity · Jun 2022

    Just Women’s Sports was founded by Haley Rosen and is based in West Hollywood, Calif.; it produces news, social distribution, athlete storytelling and live events centered on women’s sports. The company has become more active in live activations, staging events such as an annual NWSL championship party and a WNBA All-Star fan activation that drew roughly 600 people in a single day. JWS serves as an official media partner of the NWSL, producing shoulder programming and social content, and in May became an emerging media partner of the WNBA with rights to distribute official highlights and a role around the 2026 All-Star Game. Financially, the company recently closed a seven-figure round from returning investors and has raised about $9.9 million across four rounds per Crunchbase. The firm is using new funding to scale its newsroom, add staff, expand athlete-led programming and grow its events business.

  • Future

    Led · Series C · Feb 2022

    Future provides a digital fitness coaching service that matches each member with a fitness coach who creates interactive workout programs through the Future app, tracks progress via an Apple Watch, and communicates daily via text. The company was co-founded by Rishi Mandal (a Google and NASA alum) and Justin Santamaria (a former Apple engineer who led engineering on FaceTime and iMessage). Future plans to use new funding to accelerate marketing, expand product development, and grow into other categories of health coaching. As part of the latest financing the company also announced a content partnership with Kate and Oliver Hudson to produce, co-host and distribute a six-episode podcast series. Future is based in San Francisco and has raised more than $110M to date. Future operates a subscription-based fitness app that virtually teams users with real-life fitness coaches for personalized training. The service charges about $150 per month for its coaching subscription. TechCrunch described the product as a pricey subscription targeted at users doing at-home workouts. The company raised $24 million in a Series B round, reported amid an at-home fitness boom. The coverage frames the raise as part of increased investor interest in digital and at-home fitness offerings during the COVID-19 era. The article did not provide operating metrics such as revenue or user counts. Future is a subscription fitness app that pairs users with real human trainers who build personalized workout plans and message clients throughout the day. It supplies users with an Apple Watch to track activity and integrates coach feedback into daily routines. The service charges $150 per month and includes a one-month money-back guarantee that has been redeemed only once. In beta, Future reported 95% of users stayed for three months and 85% remained at six months. Founders Rishi Mandal and Justin Santamaria designed Future in 2017; the product includes an in-app Shop and the team sees opportunities to partner with fitness and health brands. The app emphasizes proactive coach check-ins, personalized audio/video guidance, and retention-driven coaching as its core value proposition.

Team