OneTeam Partners
1740 Stanford St., Santa Monica, CA, 90404, United States
Overview
One Team Partners is a company to help athletes maximize the value of their name, image and likeness rights.
- Total investments
- 8
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Fantasy Sports
- Sports
Investment portfolio
- Scout
Participated · Seed · Sep 2022
Scout offers a guided mobile investing experience that lets users build personalized portfolios by choosing from themed funds called “Scout Themes,” which are blended with U.S. equities and U.S. municipal bonds in a “Scout Starter Pack.” The app asks users for investment goals and risk tolerance, then recommends themes aligned with their interests (gaming, food & beverage, EVs, fashion, etc.) and provides a Scout Report explaining each fund. Scout launched from private beta in August, onboarded thousands of students across more than 17 college campuses, and is available in the Apple App Store. The company charges $1/month for users with under $1,000 in AUM and takes 1% of AUM for accounts above $1,000. Scout provides daily monitoring and monthly rebalancing to keep allocations aligned with users’ risk profiles. Founders Michael Haddix Jr. and CTO Cindy Zeng built the product to make investing less intimidating and to encourage recurring investing habits among Gen Z.
- Mustard
Participated · Seed · Jan 2022
Mustard provides a patent-pending AI and computer vision system that analyzes regular mobile phone video to evaluate athletes' mechanics and connect coaching to what is actually happening with an athlete's body. Feedback is delivered in real time via a report card that generates a customized performance plan and actionable steps for improvement. The machine-learning algorithm leverages data captured by co-founder Dr. Tom House across his 40 years working with athletes, and the company pairs that with mental performance training from co-founder Jason Goldsmith through live and recorded content. Mustard intends to expand its connected-coaching platform across numerous major skill sports, including golf, soccer, and football, and to produce more live and recorded instructional content. The company plans to hire additional team members with tech experience to support product development and scaling. Financially, Mustard has raised $3.75M in the seed round, bringing total funding to $6M. Mustard offers a mobile app that analyzes player motion via a smartphone camera and proprietary AI algorithms to approximate human athletic coaching. The product is launching a limited free public beta focused solely on baseball and employs engineers from Major League Baseball Advanced Media for the baseball features. The company says the app will be free at first and plans to add low-cost premium subscription features while maintaining a free tier. Mustard was co-founded by Tom House, noted for his work on modern pitching mechanics, and markets itself as making elite personalized coaching more accessible. Nolan Ryan and Drew Brees are among the named athletic investors, with Ryan serving as one of the company’s public faces. The company announced a $1.7 million raise to improve the tool and expand the product.
- Upland
Participated · Series A · Nov 2021
Upland is a web3 metaverse platform mapped to the real world that aims to build a digital open economy. The platform supports virtual property trading, world‑building, collecting, competitions (including car racing), and storefronts operated by metaverse entrepreneurs. Its ecosystem uses UPX as a medium of exchange and Spark as a utility token to fuel community value creation. Upland reports over 3 million registered accounts, nearly 300,000 landowners, and more than 6 million NFTs sold. The company says it will use new funding to advance its roadmap and introduce platform components and features that leverage artificial intelligence. Upland maintains offices in Palo Alto, Las Vegas, Ukraine, and Brazil. Uplandme operates Upland, a metaverse built on blockchain that sits on top of the real world and enables users to play, earn and connect while ensuring true ownership of digital assets (NFTs). The product is available on iOS, Android and the web and follows an open market economy model for virtual properties. Since open beta in early 2020 the platform has opened 13 U.S. cities, attracted over 100,000 virtual landowners and recorded more than 2 million NFT purchases; San Francisco and Manhattan virtual land parcels have been sold out. The game sees more than 60,000 daily active users who buy, sell and trade virtual properties, build houses, complete collections and participate in events. Founded in 2018, the company plans to use the new funding to grow teams in the U.S. and Europe and to invest in brand partnerships and user acquisition. The company’s reported valuation after the round is $300 million. Uplandme builds Upland, a blockchain technology–based digital property trading game that blurs the boundaries between real and virtual worlds. The game uses an in-game currency called UPX to power its economy; players can complete property collections, use location-based features and trade properties on a marketplace. Upland launched a closed beta in June 2019 that lets early adopters buy virtual properties in San Francisco, and the company maintains a wait list for beta access. Founded in 2018 by Dirk Lueth, Mani Honigstein and Idan Zuckerman, Uplandme is focused on completing initial development and moving toward a public launch. The company raised a seven-figure funding round to support that initial development and launch; no revenue or user metrics were disclosed in the article.
- Buzzer
Participated · Series A · Jul 2021
Buzzer is a mobile platform that personalizes discovery and short-form viewing of live sports on mobile devices. The app aggregates and organizes live sports streaming rights into one accessible platform and lets users set customized alerts based on player, team and league preferences. Current league partners include NBA League Pass, PGA TOUR and NHL, with additional partnerships slated to be announced. Buzzer is in Early Access on iOS and Android; users build profiles, join a waitlist, and receive full access before the platform’s official launch later in the year. The company intends to use new funding to scale the product, build social features, pursue partnership opportunities, and grow the team through key hires. Buzzer was founded by CEO Bo Han in 2020 and is based in New York City. Buzzer is a mobile platform that aggregates sports rights and live content and allows fans to set up customized notifications. The app authenticates viewing through users' existing subscriptions or enables instant, secure micropayments so users can buy exactly what they want to watch. Led by founder and CEO Bo Han, Buzzer is based in New York City and has 16 employees across the U.S. The company intends to use the funds to expand operations and broaden its business reach. Buzzer targets personalized live-sports experiences by combining content aggregation with flexible access and payment options. No revenue or user metrics were disclosed in the article.
- Hyperice
Participated · Equity · Oct 2020
Hyperice is a technology-driven wellness company headquartered in Houston, TX, led by CEO Jim Huether. Its product portfolio includes percussion devices (Hypervolt), dynamic air compression (Normatec), vibration tools (Vyper and Hypersphere), thermal technology (Venom), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). The company serves elite athletes, leagues and teams as well as consumer markets and applies its technology across fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale. Hyperice has pursued growth through acquisitions, including Normatec, RecoverX and Core, which the company says have accelerated its innovation agenda. The firm recently secured new capital to support its next stage of global growth. Management intends to use the funds to expand operations and broaden the company’s business reach. Hyperice builds recovery and wellness hardware and software across percussion (Hypervolt), dynamic air compression (NormaTec), vibration (Vyper/Hypersphere), thermal (Venom), mind technology (Core) and contrast therapy (Hyperice X). The company has expanded into holistic high-performance wellness through product innovation and a new brand identity, and recently acquired mental-wellness firm Core—its third acquisition in 18 months following Normatec and RecoverX. Recent product launches include the Hyperice X portable contrast therapy device, Hypervolt 2, Hypervolt 2 Pro, Vyper 3 and Vyper Go, with multiple products now available across several global markets. Hyperice says its offerings serve elite athletes, leagues and consumers and has industry partnerships across sports and esports. The company reports a global footprint in more than 60 countries as it pursues broader consumer and international expansion. Hyperice makes medical and consumer devices designed to help athletes and fitness enthusiasts recover after workouts and games. The company sells therapy hardware and has partnerships positioning its products into professional sports leagues. Hyperice recently secured a $47.8 million investment that values the business at $700 million. The new capital is earmarked for sales and marketing and product development. Hyperice has inked official recovery-technology partnerships with the NBA and the UFC. The company plans to launch a software service to monitor and manage athlete performance and recommend recovery timing using integrated wearable data and services such as Apple Health and Strava. The deal brings high-profile athlete investors and league investment arms into the cap table, reinforcing Hyperice’s go-to-market with professional sports.