Citymall is an Indian e-commerce startup that offers budget-focused grocery delivery for value-conscious customers, primarily in tier 2 and tier 3 towns. The app carries roughly half the SKUs of quick-commerce apps and about double the selection of offline value stores, delivers typically within a day with no handling or delivery fees, and focuses on private labels and manufacturer partnerships to offer lower prices. The company originally used community leaders for marketing and fulfillment during its 2019 founding and later shifted to using them primarily for last-mile fulfillment to cut costs. Citymall operates in 60 cities including Delhi NCR, Uttar Pradesh, Haryana, Bihar, and Uttarakhand, targets customers earning roughly ₹15,000–₹80,000 monthly, and reports an average order value of ₹450–₹500. Management says it is operationally profitable but didn’t provide a timeline to overall profitability; outside research shows over 30% negative EBITDA margins in the last financial year. The company plans to expand into adjacent cities to better utilize existing warehouses and pursue economies of scale by serving more users. CityMall is an Indian social commerce startup. The company operates in the social commerce space. On Wednesday it announced a $75 million Series C funding round led by Norwest Venture Partners. The article names Norwest as the lead investor but does not list any other participating backers. The report provides no details on valuation, use of proceeds, prior rounds, founding year, or operating metrics such as revenue or user numbers. CityMall operates a social commerce platform that lets micro-entrepreneurs open virtual stores and aggregate demand via a community group buying model. The company sells groceries, FMCG, fashion, electronics, appliances, cosmetics and more. It provides income opportunities to a network of community leaders and aims to lower customer acquisition and logistics costs compared with traditional e-commerce. CityMall was founded in 2019 by Angad Kikla and Naisheel Verdhan and currently operates in 40 towns with plans to expand to 100. The startup will use new funding for hiring, technology, and to build its own logistics network, including warehouses and hubs. Total capital raised to date is $36.5M. CityMall operates a community commerce/group‑buying platform for everyday categories including grocery, FMCG, fresh produce, and home & kitchen products in lower‑tier Indian towns. Founded in 2019 by Angad Kikla and Naisheel Verdhan, the startup recruits community leaders to serve local customers and has expanded into several small towns such as Rewari, Dharuhera, Pataudi, Sonipat, Bahadurgarh, Jhajjar, Rohtak, and Panipat. Since its seed round in June 2020 led by Elevation Capital, CityMall reports 25× revenue growth. The company aims to have over two lakh (200,000) customers and the same number of community leaders by 2022. CityMall plans to use the new funding to strengthen its supply chain and logistics network and to expand its footprint to 20 new Tier‑II, III, and IV cities. CityMall is a social e-commerce venture based in India. The company raised $3 million in a seed funding round led by Elevation Capital. The round also included participation from Waterbridge Ventures and Arun Tadanki’s private syndicate on LetsVenture. The article does not provide additional details about the company’s product, operations, users, revenue, or founding year. No information on use of proceeds or future plans was disclosed in the coverage.

Total raised

$159M

Funding rounds

5

Latest round

Series D

Latest activity

Sep 2025