Founded in 2023 by Niharika Jhunjhunwala, ClayCo. Cosmetics develops skincare products inspired by traditional ingredients such as rice, sake, and azuki beans. Its initial line, "Rituals of Japan," includes cleansers, moisturizers, serums, and essences. The brand reported revenue growth from Rs 5 crore in FY24 to Rs 33 crore in FY25 and Rs 72 crore in FY26. ClayCo sells via quick commerce platforms, its D2C site, and marketplaces including Nykaa, Amazon, and Tira. The company plans to expand into hair care and body care categories and is using recent funding to accelerate product development and enter new markets. Prior to the Series A, ClayCo received $2 million from Unilever Ventures in October 2024.

Total raised

$7M

Funding rounds

3

Latest round

Series A

Latest activity

Apr 2026