Clootrack is a real-time customer experience analytics platform that aggregates feedback from first-party and third-party touchpoints to produce granular, qualitative insights on drivers of customer experience. The product turns website feedback, chatbots and other channels into answers on why customers stay or churn, surfacing trends in hours rather than months. The company says its technology helps brands understand the ‘why’ behind metrics like NPS and can materially reduce churn. Clootrack works with over 150 customers across retail, DTC, banking, automotive, travel and app-based services and is growing nine times year over year in revenue. It primarily operates in India while beginning to onboard customers in the U.S. and Europe. Most new funding will be used to expand product development so the platform can aggregate data from all possible touchpoints and become a single platform for B2C firms. Clootrack is an AI-driven data analytics platform that discovers and measures brand perceptions in real time using proprietary deep learning and artificial intelligence algorithms based on proven mathematical models. The B2B product is built and maintained by a team of data scientists, programmers and industry experts focused on data's impact on growth. Founded in April 2017 by Shameel Abdulla and Subbakrishna Rao, the company is headquartered in Bengaluru. Clootrack plans to use recent funding to accelerate product marketing and pursue geographic expansion to the US, Europe and Southeast Asia. The company announced a $500,000 seed round to support these initiatives. No operating metrics (revenue/users) were disclosed in the article.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2021