Cluify is an ad platform for in-store analytics that determines advertising IDs based on geographic and behavioral data gathered through Wi‑Fi and beacons inside venues. The platform helps physical stores monitor and measure who has visited their store or made a purchase, enabling retailers to craft better ad and marketing campaigns. Clients include physical retail stores, restaurants, and sports stadiums. Datarino Group says Cluify addresses a lack of comprehensive solutions in Polish and European markets for targeting campaigns based on real-world consumer behavior. Datarino Group is Wrocław-based and also develops mobile gaming apps under RinoApps and fintech KYC solutions under Datarino Finance. Financially, the company recently raised $1.6 million in a Series A led by Luma Ventures.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2017