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clypd

212 Elm Street, 4th Floor, Somerville, Massachusetts, 02144, United States

Overview

clypd, founded in 2012 by CEO Joshua Summers and based in Boston, provides a sell-side technology platform for television media owners. Its product offers workflow automation, data-enhanced decisioning and tools for media partners to manage sales efforts. The company lists clients including Cox, Discovery and Univision. clypd has raised approximately $30M in financing to date. The new capital is intended to expand resources across product development, data science, business development, engineering and marketing. Management also plans to use the funds to enter new markets, including Europe and APAC. Clypd builds a platform that lets advertisers purchase short TV commercials, offering ad slots as small as 15 seconds. The company partners with TV channels to allow them to sell 'open' airtime to smaller customers while preserving and controlling the value of that inventory, according to co-founder Joshua Summers. Over the past year the team has recruited engineers and executives from the TV industry to develop the product. Founders include the creators of WHERE, which was acquired by PayPal. Clypd recently raised $7.2 million in a Series A-1 round to advance its offering. The product aims to open traditional TV inventory to smaller advertisers through more advanced technologies. Founded in 2013 and based in Cambridge, MA, clypd operates an exchange for interactive television and video advertising. The company’s platform is designed to help agencies, publishers and ad networks drive engagement through contextually relevant ads on interactive televisions. clypd was founded by CEO Joshua Summers and Doug Hurd. Its technology focuses on matching video inventory with interactive ad formats to increase viewer engagement. The company completed a Series A financing, reflecting early-stage commercial and investor interest.

Total raised
$30M
Funding rounds
3
Latest round
Series B
Latest activity
Apr 2015

Industries

  • Advertising
  • Digital Media
  • Marketing
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Recent funding

  1. Series B

    Apr 2015

    $19M

  2. Series A

    Nov 2013

    $7M

  3. Series A

    Mar 2013

    $3M

Team

No current team members are available.