Collective develops Visto, a recently launched contract-based SaaS platform that consolidates disparate adtech tools into a single interface for planning, targeting and reporting display and video campaigns. The dashboard lets advertisers view impressions, suspicious activity and more than 20 KPIs broken out by supply-side platforms, demand-side platforms and direct publisher relationships, bringing transparency to typically opaque adtech data. A hybrid service model allows customers to self-serve while also tapping Collective’s team for optimization support. The New York City-based company has already secured a dozen enterprise customers for Visto and is positioning the product to capitalize on the growing self-service niche within adtech. CEO Joe Apprendi plans to expand the platform’s cross-channel capabilities and has publicly contemplated a future IPO. Since its 2005 founding, Collective has raised nearly $100 million in debt and equity to finance product development and growth initiatives.

Total raised

$34M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2016