Colvin operates an online marketplace selling flowers and plants, and since founding has expanded through acquisitions to enter new markets. The company acquired French startup Monsieur Marguerite and Italian wholesaler Bloovery as part of its international expansion. Last year it shifted strategy to focus on B2C sales and now plans to concentrate on improving logistics, marketing and product offerings to drive sustainable growth. Founders Sergi Bastardas and Andrés Cester have announced they will step aside to enable a new CEO and board to prioritise profitability, while remaining as shareholders and advisors. Financially, Colvin has raised €83.7 million across eight financing rounds and recently completed an internal capital increase; the company sees the fresh capital as providing a stronger cash position. The firm believes it can lead its sector in Spain, Italy, France and Portugal under the new strategy. Colvin operates a platform for the floriculture industry, originally launched as a direct-to-consumer flower delivery brand and now expanded into a B2B marketplace for professionals. The company connects growers and wholesalers directly with retailers to avoid traditional intermediaries and the Netherlands auction system it says dominates the trade. Colvin says it leverages a scalable supply chain and a global network of trusted growers. Management and investors describe 2020 as an acceleration point for the business; Eurazeo noted Colvin has grown both fast and profitably while expanding into new geographies. The company is building out its B2B solution while maintaining its consumer business, with plans to lead a broader industry transformation. Co-founder Sergi Bastardas frames the effort as digitalizing the supply chain and bypassing unnecessary middlemen. Colvin operates an online flower delivery service that connects customers directly with growers, cutting traditional production-chain time and costs. The company also provides a customized customer care service. It is present in Spain, Italy, Portugal and Germany and has quadrupled its turnover compared with the previous year. Colvin intends to use the new funding to continue expanding operations and its business reach across Europe—notably Italy, Spain, Portugal and Germany—and to grow its product offerings. To date the company has raised €24m in total funding, including the newly announced Series B. The business focuses on shortening the production chain between growers and consumers to reduce time and costs for customers. Colvin is an online flower sales platform founded in late 2016 by Sergi Bastardas, Andrés Cester and Marc Olmedillo. The company focuses on building a strong brand and disintermediating the floral supply chain through direct relationships with growers in the Netherlands, Spain and Portugal. It operates in Spain, Italy, Portugal, Germany and the Netherlands while managing market-specific teams from Barcelona rather than opening local offices. Management says the business is growing rapidly, tripling sales each year, and currently employs about 65 people. Colvin aims for foreign revenues to represent 50% of total sales by the end of the year. Since launch the company has raised €11 million in total. Colvin operates a flower delivery service that sources flowers exclusively from European producers and delivers them within 24 hours of collection to maintain quality and control costs. The company serves customers in Spain, Italy and Portugal. Co-founded in 2016 by Sergi Bastardas, Andrés Cester and Marc Olmedillo, Colvin has built a logistics-focused offering around fast delivery. The business intends to use its new funding for international expansion, technology development and increased branding and marketing. Financially, Colvin raised €6M in this round, bringing total funding to €9M to date. The company is based in Barcelona and targets European markets through its supplier and delivery model.

Total raised

$87M

Funding rounds

7

Latest round

Equity

Latest activity

Jul 2023