Conductor offers an organic marketing platform focused on SEO, content and web marketing teams, using search-traffic insights to inform strategy and campaign execution. The product integrates with dozens of data and workflow tools (examples in the article include Dragon Metrics, Google Trends, TalkWalker, DeepCrawl, SEMrush, Jira, Asana, Trello, Adobe and others) to centralize analysis and measurement. Management says the search-centered approach is increasingly relevant amid growing walled gardens and data-control changes, and that COVID-19 has accelerated demand for discoverable digital experiences. Conductor retained and expanded its enterprise customer base after a 2019 management buyout and today counts roughly 450 customers, including Microsoft, GlaxoSmithKline, AT&T, Visa, Twitter, Comcast and LG. The company plans to use new funding to continue investing in its technology and to build out its business and go-to-market capabilities. Seth Besmertnik is CEO and co-founder and continues to lead the company following its exit from WeWork ownership. Conductor began as an SEO-based platform and has evolved into a web presence management product focused on content quality and distribution strategy. The company helps brands identify target demographics and optimize content for networks like Pinterest, Instagram, Google, and Facebook. Conductor provides full analytics on content performance and pairs its software with web presence advisors. The platform charges annual licensing fees, with pricing starting around $24k per year and top clients paying roughly $500k per year. Conductor positions its offering as an alternative to paid media by emphasizing discoverability and content strategy. The company argues marketers must reinvent how they reach audiences given changing consumer behavior across screens and DVRs. Conductor builds Searchlight, a product that helps companies understand where they sit in relevant search results, where competitors sit, and how to improve rankings. Its customer roster includes FedEx, BestBuy, Siemens, and General Electric. CEO Seth Besmertnik said the company crawls the web and any kind of digital asset, allowing its technology to apply beyond traditional search engines. Conductor is positioning the product to optimize visibility for all digital assets — videos, images, and website content — across places where people search globally. The company reported revenue growth of 300 percent in the last year. In March Besmertnik said Conductor was seeing an annual revenue run rate of $10 million. Conductor offers Searchlight, an SEO operating system that helps marketers measure and optimize organic search performance. The platform, now publicly launched after a private beta, has been used by 30 companies including Siemens. Searchlight provides a visibility dashboard, scientific analysis across hundreds of data points, and real-time recommendations ranging from quick fixes to long-term strategies. The product is designed to help marketers analyze large datasets, identify SEO opportunities, and more accurately measure ROI. Conductor faces competition from firms such as Marin Software and Kenshoo, which focus more on paid search (SEM). The company was co-founded by Seth Besmertnik and Jeremy Duboys in 2005 and is based in New York; it recently raised $10 million. Conductor provides technology to help online marketers and interactive agencies gather reliable data on their SEO efforts, make better decisions to capture natural search market share, and accurately measure ROI for employers or clients. The company’s core product focuses on SEO measurement and optimization to support marketing decision-making. Conductor was co-founded by Seth Besmertnik and Jeremy Duboys in 2005 and is based in New York. It faces competition from companies such as Marin Software and Kenshoo, which focus more on paid search. The company’s management team includes former executives from ContextWeb, Apple, Yahoo! and DoubleClick. Recent funding is intended to give Conductor more runway to differentiate its services in a competitive market.

Total raised

$217M

Funding rounds

5

Latest round

Equity

Latest activity

Nov 2021