Led · Equity · Nov 2021

Conductor offers an organic marketing platform focused on SEO, content and web marketing teams, using search-traffic insights to inform strategy and campaign execution. The product integrates with dozens of data and workflow tools (examples in the article include Dragon Metrics, Google Trends, TalkWalker, DeepCrawl, SEMrush, Jira, Asana, Trello, Adobe and others) to centralize analysis and measurement. Management says the search-centered approach is increasingly relevant amid growing walled gardens and data-control changes, and that COVID-19 has accelerated demand for discoverable digital experiences. Conductor retained and expanded its enterprise customer base after a 2019 management buyout and today counts roughly 450 customers, including Microsoft, GlaxoSmithKline, AT&T, Visa, Twitter, Comcast and LG. The company plans to use new funding to continue investing in its technology and to build out its business and go-to-market capabilities. Seth Besmertnik is CEO and co-founder and continues to lead the company following its exit from WeWork ownership. Conductor began as an SEO-based platform and has evolved into a web presence management product focused on content quality and distribution strategy. The company helps brands identify target demographics and optimize content for networks like Pinterest, Instagram, Google, and Facebook. Conductor provides full analytics on content performance and pairs its software with web presence advisors. The platform charges annual licensing fees, with pricing starting around $24k per year and top clients paying roughly $500k per year. Conductor positions its offering as an alternative to paid media by emphasizing discoverability and content strategy. The company argues marketers must reinvent how they reach audiences given changing consumer behavior across screens and DVRs. Conductor builds Searchlight, a product that helps companies understand where they sit in relevant search results, where competitors sit, and how to improve rankings. Its customer roster includes FedEx, BestBuy, Siemens, and General Electric. CEO Seth Besmertnik said the company crawls the web and any kind of digital asset, allowing its technology to apply beyond traditional search engines. Conductor is positioning the product to optimize visibility for all digital assets — videos, images, and website content — across places where people search globally. The company reported revenue growth of 300 percent in the last year. In March Besmertnik said Conductor was seeing an annual revenue run rate of $10 million. Conductor offers Searchlight, an SEO operating system that helps marketers measure and optimize organic search performance. The platform, now publicly launched after a private beta, has been used by 30 companies including Siemens. Searchlight provides a visibility dashboard, scientific analysis across hundreds of data points, and real-time recommendations ranging from quick fixes to long-term strategies. The product is designed to help marketers analyze large datasets, identify SEO opportunities, and more accurately measure ROI. Conductor faces competition from firms such as Marin Software and Kenshoo, which focus more on paid search (SEM). The company was co-founded by Seth Besmertnik and Jeremy Duboys in 2005 and is based in New York; it recently raised $10 million. Conductor provides technology to help online marketers and interactive agencies gather reliable data on their SEO efforts, make better decisions to capture natural search market share, and accurately measure ROI for employers or clients. The company’s core product focuses on SEO measurement and optimization to support marketing decision-making. Conductor was co-founded by Seth Besmertnik and Jeremy Duboys in 2005 and is based in New York. It faces competition from companies such as Marin Software and Kenshoo, which focus more on paid search. The company’s management team includes former executives from ContextWeb, Apple, Yahoo! and DoubleClick. Recent funding is intended to give Conductor more runway to differentiate its services in a competitive market.

Led · Equity · May 2021

Printful provides on-demand printing, storage, and fulfillment services that let merchants and creators run ecommerce businesses without managing production or logistics. The company integrates with major ecommerce platforms and marketplaces including Shopify, Etsy, WooCommerce, Wix, and Squarespace. Since launching in 2013, Printful has sold over 32 million customized products and grew revenue by almost 80%, exceeding $200 million in 2020. Its global team exceeds 1,800 employees and operates multiple in-house fulfillment centers worldwide. Printful plans to use new capital to launch additional products and services and to expand into new channels and geographies. The company is notable as the first privately owned business with Latvian roots to reach a valuation above $1 billion.

Led · Equity · Apr 2021

Scorpion combines AI technology with teams of experts to help local businesses improve performance and marketing by understanding market dynamics, competitors, and customers. The company offers a suite of services including SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, and Appointment Scheduling. Scorpion intends to use the new funding to expand its technology and customer offerings and recently acquired CanIRank, an SEO software company that provides AI-driven SEO insights. The company is continuing to expand its nearly 1,000-employee team, adding expertise across verticals such as legal, home services, healthcare, and franchises. Scorpion has offices in Salt Lake City, California, Texas, and New York and is led by CEO Daniel Street with founder Rustin Kretz serving as Chief Product Officer and Chairman of the Board.

Led · Equity · May 2020

Corcentric is a Cherry Hill, N.J.-based provider of business spend management and revenue management software and services. The company offers source-to-pay, order-to-cash, and fleet solutions, combining technology, managed services, and strategic advisory. Its customers range from the mid-market to Fortune 1000, and it supports almost $500 billion of annual B2B commerce across more than 2,000 customers. Led by Matt Clark, President and Chief Operating Officer, Corcentric focuses on reducing costs, optimizing working capital, and unlocking revenue for clients. Over the past 24 months it acquired and integrated SourceOne, NetSend, and Determine to become an end-to-end provider for sourcing, group purchasing, procure-to-pay, and order-to-cash. The company intends to use the new funds for product innovation, solution integration, and continued global expansion. Corcentric provides procurement and financial process automation solutions for companies to purchase, pay, and get paid. In March the company rebranded with AmeriQuest Business Services under the Corcentric name to unify accounts payable, billing and procurement offerings. That unification positions Corcentric to serve over 6,000 customers from the middle market to the Fortune 1000. Corcentric secured a $200M senior credit facility to strengthen its financial position. The company said the capital will be used to support future growth both organically and via acquisitions in the US and abroad. Corcentric is led by founder and CEO Doug Clark and Executive VP and CFO Mark Joyce and is based in Cherry Hill, N.J.

Led · Equity · Apr 2020

Kiteworks, formerly known as Accellion, delivers secure, enterprise-grade cloud file sharing and collaboration tools for large organizations. Its platform lets employees access and share files from the web, iPhone, iPad, Android, and BlackBerry while meeting stringent security and compliance requirements. The company addresses the growing use of consumer file-sharing apps inside enterprises and the resulting security gaps. Founded in 1999, it reported profitability and record revenue in 2011 (figures undisclosed). Management plans to use fresh capital to accelerate growth, advance mobile file-sharing features, form new partnerships, and expand internationally. Key investors include Riverwood Capital and Baring Private Equity Partners Asia.