Cosmose AI builds AI analytics and shopper-engagement products, including the KaiKai discovery app and an online targeting platform that track in-store foot traffic and link it to online behavior. The company has integrated a blockchain payments stack into KaiKai, settling transactions in its native stablecoin Kai-Ching on Near’s network. Kai-Ching is pegged to U.S. dollar cents, is only tradable within the app, can be topped up with fiat, and the company says users may be able to convert it back to fiat in the future. Since launching crypto payments in Singapore, Kai-Ching has processed over 1 million transactions and about one-third of KaiKai transactions are paid with Kai-Ching. Cosmose is also working with Near to migrate user tracking data onto the blockchain and to store data on users’ phones via edge computing so users can control how they are tracked and rewarded. The company says it has served over 20 million stores, reached one billion phones worldwide (with China accounting for hundreds of millions), and has roughly 80 staff across Warsaw, Shanghai, Hong Kong, Singapore, Tokyo and Paris. Cosmose analyzes in-store foot traffic to predict customer behavior and inform retail marketing, merchandising and ad targeting. It offers three products—Cosmose Analytics (in-store movement tracking), Cosmose AI (data analytics and prediction) and Cosmose Media (online ad targeting)—and does not require hardware installation after mapping a store. A PwC audit found the platform can track customers within 1.6 meters; Cosmose’s data ecosystem comprises more than one billion smartphones and 360,000 stores, with a target of two billion smartphones and 10 million stores by 2022. Clients include Walmart, Marriott, Samsung and LVMH, and the company has offices in Shanghai, Hong Kong, New York and Warsaw (software engineering is based in Warsaw). Cosmose emphasizes anonymized IDs (OMNIcookies), no collection of personal identifiers, and opt-out options to address privacy concerns. The company says its valuation is now over $100 million and is using its product to help retailers respond to COVID-19; management aims to break even and generate profit by 2021. Founded by Miron Mironiuk, Cosmose AI builds an agentless analytics platform that draws on data from over 400,000 apps across more than a billion smartphones to map in-store shopper behavior. Its technology claims store-aisle-level location accuracy (about two meters) with up to 73% accuracy and is already deployed in roughly 300,000 stores in China. The product suite includes a predictive product, Cosmose Brain, which correlates offline purchasing with online advertising, and Cosmose Media, an advertising orchestration dashboard that measures ad-driven visits and conversions. Clients named in the article include Subway, Samsung, Walmart, Airbnb, Tencent, Burberry, Mercedes‑Benz, L’Oréal, Gucci, Cartier, P&G, Nestlé, and Coca‑Cola. Cosmose says it uses anonymized data and generates a nine-digit OMNIcookie for tracking, and that users can opt out via a form on its website. In the near term the company plans to expand into Japan and open a Paris office to better serve European luxury brands targeting Chinese travelers. The article also notes that revenue tripled in the year after the company graduated from a Founders Factory program.

Total raised

$27M

Funding rounds

3

Latest round

Series A

Latest activity

Aug 2020