Crackle Technologies builds AI-based adtech products that apply advanced data analytics and predictive modeling to optimize publishers' ad revenue, automate workflows, and improve user experience. Founded by three ex-Google executives—Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi—the team says it has a combined 18 years of experience in publisher monetization and has managed billions in adtech revenue. Since launching in 2023, Crackle has gained traction across Asia by generating significant returns for publishers affected by low monetization and platform dominance. The company plans to expand into Europe with a focus on gaming and app publishers while scaling operations globally to support gaming, apps, news, and OTTs. It will use the $1.7M pre-seed funding largely for product and technology development and to scale operations. Crackle's stated mission is to enable publishers to maximize earnings and build sustainable businesses.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2024