Creatio provides a no-code platform for CRM, case management and workflow automation, marketed as an enterprise-grade alternative to legacy vendors. The product includes AI features and a copilot that helps score sales opportunities, generate emails, design workflows and convert text requirements into business rules. The company says it was built to operate at enterprise scale and competes with Oracle, Salesforce, Microsoft and SAP while positioning itself as more agile. Creatio has historically been bootstrapped and emphasizes capital efficiency. It reports 50% year-over-year growth and a partner ecosystem that already drives half of its business. The company plans to double down on AI capabilities, core no-code features and expansion of its partner network. Creatio offers a low-code platform that helps companies automate business processes, with particular strength in CRM-related workflows such as marketing and sales tasks. The company emphasizes speed — getting customers from platform to live apps quickly — as a competitive advantage, and cites its underlying low-code automation platform as its “jewel.” Creatio targets mid-market and enterprise customers and believes citizen developers will gain more capability over time, though it sees limits to current no-code tools for its use cases. The company historically bootstrapped and aimed for breakeven, reinvesting cash into growth. Operational metrics disclosed include 122% net retention, an NPS of 34, and growth described as still close to doubling, implying ARR growth in the high double digits. Creatio plans to use new capital to invest in sales and marketing, expand its partner program, and fund R&D to accelerate growth.

Total raised

$268M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2024