CreativeX provides an automated creative data platform that analyzes in‑flight and pre‑flight image and video content to benchmark work against industry best practices and a brand’s own creative criteria. Its core measurement framework centers on four indicators of long‑term brand growth: creative quality, brand consistency, compliance, and representation. The product is used by 30+ of the world’s largest advertisers and powers creative decision‑making across 5,000+ brands, 1,000+ agencies, and 130+ markets. Founded in 2015 and headquartered in New York, the company aims to expand content coverage beyond social to display, ecommerce, and TV, plus launch capabilities to rate sustainability and accessibility. It also plans to expand APIs for data portability and invest in a data and research arm to accelerate research on creative effectiveness. The business says the technology can reduce wasted creative spend and help marketers scale creative excellence globally. CreativeX (formerly Picasso Labs) builds an AI-driven analytics platform that measures the performance of image and video content within marketing and advertising campaigns. The platform uses computer vision to analyse visual creative for compliance with brand guidelines, media best practices and regulatory requirements, reducing the need for manual checking. Its product is used by global brands including Unilever, L'Oréal, Heineken and Pepsi. Founded in 2015 by Anastasia Leng, the company has offices in London, New York and Portland, Oregon. CreativeX raised a £2.5 million Series A to further develop its AI-driven analytics and to expand its sales and marketing teams. The funding is intended to accelerate product development and go-to-market growth.

Total raised

$28M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2022