CulturePulse offers social media analytics that create psychologically accurate digital twins of target audiences and measure messages against beliefs, values and 80+ cultural categories (anger, anxiety, personality, morality, inclusivity, racism, hate speech, etc.). Its technology models belief systems driving human behavior rather than relying solely on sentiment and engagement analysis, and produces a predictive "resonance score" alongside traditional metrics. The platform works across 100+ languages and is claimed to cover 99% of digital texts without the need for historical data and training. Prior to commercial launch the AI was used in research projects such as the Forgiveness project with the Woolf Institute, distilling over 50 million GDelt articles into 80 cultural and psychological aspects. The company plans to move its AI software to a SaaS platform, expand the team to bolster sales efforts, and enter new markets.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2023