DaMENSCH is a direct-to-consumer men's lifestyle brand offering a range of innerwear and casual wear. It sells through its own website and marketplaces such as Amazon, Flipkart, and Myntra. The company was started in 2018 by Anurag Saboo and Gaurav Pushkar and is Bengaluru-based. Its revenue grew 22.7% year-on-year to Rs 77.57 crore in FY23. Losses surged twofold to Rs 62.34 crore in the fiscal year ending March 2023. DaMENSCH has raised over $25 million to date. DaMENSCH is a direct-to-consumer premium men's essentials and lifestyle brand that designs innerwear, loungewear, sleepwear and everyday-wear. Its product portfolio exceeds 200 SKUs across more than 15 categories and includes innovations such as bamboo vests, deodorizing underwear, Mozzarella stretch chino shorts and a 500-day warranty loungewear line. The brand reported 100Cr ARR in 2021 and has completed over 10 million shipments to more than 10,000 pin codes. DaMENSCH emphasizes fabric engineering and product innovation while pursuing sustainable practices (biodegradable corn- and paper-based packaging and bamboo fabrics). The company plans to deepen presence in innerwear, loungewear, sleepwear and everyday categories and expand channels to drive growth. DaMENSCH operates a men’s innerwear brand that emphasizes textile engineering and differentiated product quality. The company sells through its own website and third-party marketplaces including Flipkart, Amazon and Myntra. It was founded in 2018 by IIT Delhi alumni Anurag Saboo and Gaurav Pushkar, who previously worked at Nykaa and Snapdeal. DaMENSCH says it has grown three-fold since the Covid-19 lockdown and is now profitable; Matrix Partners India’s Avnish Bajaj stated the business grew almost 8x in the past 18 months. The firm plans to use the fresh capital to expand its offerings and add new categories. It competes in the market with brands such as XYXX.

Total raised

$26M

Funding rounds

4

Latest round

Series B

Latest activity

May 2024