DataSine builds Pomegranate, a SaaS marketing personalisation platform that helps brands tailor content for different audiences. Its algorithms work with behavioural data previously collected by the customer, while a content-editing system allows tailoring text and images for landing pages, email campaigns, call-centre scripts and other media. Pomegranate currently integrates with HubSpot and MailChimp. The company says it is looking to launch further integrations throughout the year. DataSine is led by founder and CEO Igor Volzhanin, who started the company after moving to London to do a PhD in psychology. The company recently raised funding (see deal details).

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2019