Participated · Series A · May 2024

Flam provides a GenAI-powered platform that lets brands launch interactive content via QR codes or links across Digital, Broadcast TV, Mass Media, Retail, OOH, packaging and messaging without requiring an app. One scan or click immerses consumers in branded experiences that can showcase products, tell stories, or add layers to a brand. The company is led by CTO Amit Gaiki and founders Shourya Agarwal and Malhar Patil. Flam targets Fortune 500 brands and aims to move customers from pilot projects to rapid global roll-out. It plans to use the Series A proceeds to expand its partner program for creative studios and global platforms. The company has raised a total of $22M to date. Flam builds an AI-driven mixed reality (MR) publishing platform that transforms print, OOH, TV, and digital ads into interactive MR experiences viewable through mobile cameras. The platform emphasizes frictionless distribution using simple links rather than headsets, app downloads, or web AR, and supports seamless 3D graphics across Android and iOS. Flam serves major global brands including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor. Its technology touts the fastest image recognition and top-tier tracking powered by AI, and provides marketers with redirection buttons, user journey tracking, and comprehensive analytics. The company reports scalable infrastructure built to serve billions and is positioning MR as a mainstream marketing channel following viral campaigns such as Britannia’s MR ad featuring Ranveer Singh. Flam plans to expand into key international markets including North America, Europe, and the MENA region following its recent fundraise. Flam builds an AR-first social network centered on its flagship product, FlamCards, which plays real-time video on printed images (video-on-print). The company has developed a proprietary AR algorithm that addresses recognition, augmentation, and tracking, can create one FlamCard in under 60 seconds, and can dispatch more than a million FlamCards per day. Flam charges for printed FlamCards starting from Rs 320 and reports 40 million camera interactions and scans since launching in May. With a team of 22, the startup is building a next-gen AR engine for global cloud scalability and adding privacy controls and features such as Flam Rewards, FlamStories, FlamGhost, and 3D filters. The founders plan to use the funding to launch new social-network features on top of FlamCard and to hire engineers across computer vision, graphics, GPS mapping, social product, growth, and 3D design. The company aims to expand globally (targeting launch in the US and other countries by year-end) and is targeting 100 million users over the next 24 months.

Participated · Series A · Apr 2024

Clazar provides an end-to-end Cloud GTM platform that automates listing, integration, transaction orchestration, and Co-Sell across AWS, Azure, and GCP. The product offers bidirectional syncs with CRMs (Salesforce, HubSpot), private-offer management, usage tracking, and multi-marketplace analytics. In under a year the company is serving a hundred paying customers, demonstrating early commercial traction. Clazar’s pricing is based on the number of private offers generated rather than marketplace revenue. The company says it will use new funding to invest in R&D, expand product offerings, grow GTM teams, and continue customer acquisition. Founders and leadership bring marketplace and infrastructure experience from Airbnb, Facebook, Zenefits, and LinkedIn.

Participated · Seed · Feb 2023

Sesame Labs builds a marketing stack for web3 applications, including a campaign management platform, an advertising network and a customer relationship management tool. The platform enables targeted campaigns that leverage competitor data, surface cross-channel customer insights and create in-game engagement rewards. It is currently in beta with about a dozen Polygon web3 games, including Decentral Games, League of Kingdoms and Ethermon. Co‑founders Vinay Jain and Aman Jain, who previously worked at companies such as WhatsApp, Meta and Twitter, lead product and company strategy. The co‑founders say they plan to define what ads on web3 look like and build the product that powers those experiences. Sesame Labs raised seed funding to support team growth and product development, with a strong emphasis on research and development.

Led · Seed · Oct 2022

Oddr is building an AI-powered invoice-to-cash platform for professional services firms (law, accounting, consulting and financial services). The product aims to unify billing, collections, and payments to reduce days sales outstanding (DSO), write-offs, and operating overheads. Oddr is headquartered in Silicon Valley and India and operates an R&D center in India. It plans to launch services in North America, the UK, and Australia. The company has raised $2 million to build its flagship product and support go-to-market efforts. CEO and cofounder Milan Bobde said Oddr targets an annualised run rate (ARR) of $1 million within 18–24 months.

Participated · Series A · Dec 2021

Avoma builds an AI meeting assistant that automates meeting workflows with agenda templates, real-time transcription, note-taking, video capture, summaries and actionable insights. The product combines meeting management, an AI assistant and conversation intelligence in one tool, integrates with CRMs, lets users search keywords and play short video snippets, and shows who spoke most during meetings. Founded in 2017, the company says its product returns a few hours a week to users and on average improves meeting outcomes by 30%. Avoma has grown revenue over 400% year-over-year for the past three years and serves more than 300 customers. Employee headcount doubled to 15 since last December, and the company plans to expand headcount roughly fourfold in the next 12 months across North America and India. Avoma will use new funding to advance its machine learning and natural language understanding, refine the user interface, and expand workflow integrations across a meeting’s lifecycle.