Datorama offers a Software-as-a-Service marketing analytics platform that enables enterprises, agencies and publishers to connect and unify all their marketing data into a single source for more efficient reporting and decision making. The solution combines data management, machine learning (AI) technology and high-performance architecture to help marketers connect, unify, analyze and act on their marketing data. Led by co-founder and CEO Ran Sarig, the company serves thousands of brands and hundreds of agencies, publishers and technology companies, including L’Oréal, Foursquare, Yahoo! JAPAN and GoDaddy. In December 2016 Datorama closed a $32M Series C, bringing its total funding to $50M. The company said it will use the funds to accelerate R&D in artificial intelligence and machine learning, expand its global presence and hire talent to support customer adoption and growth. Datorama is a NYC-based developer of a marketing analytics platform. Its platform helps agencies and brands extract insights from omnichannel marketing data. The company serves agencies and brands in the U.S., Australia, France, Spain, the U.K., the Netherlands, Israel and Latin America. Datorama has offices in New York, London, Spain, Tel Aviv and Sydney. In September 2014 the company raised $15M in a Series B financing. It intends to use the funds to expand staff and sales and marketing efforts. Datorama provides a self-service cross-channel marketing analytics platform that allows marketers to visualize real-time return on investment for campaigns across TV, social media, SEM, online display and video, programmatic, email, internal sales data, print and more. The platform consolidates diverse campaign data into a single dashboard for ROI visualization. Co‑founded by CEO Ran Sarig, CTO Efi Cohen and Chief Solutions Officer Katrin Ribant, the company emphasizes marketer self-service. Datorama has offices in New York, London, Tel Aviv and Sydney. The company raised $3M in its first round of funding and intends to use the proceeds for continued development and marketing of its platform. Investors in the round included Cedar Fund and Eric Schmidt’s Innovation Endeavors.

Total raised

$50M

Funding rounds

3

Latest round

Series C

Latest activity

Sep 2016