Participated · Series D · Nov 2021

Overwolf provides an in-game creation platform and marketplace that enables creators to build, share and monetize mods and other user-generated content inside games. Its core product lineup includes CurseForge Core, a white-label solution allowing publishers to integrate mods into existing and new titles, plus a full-service UGC platform covering content moderation, IP and related services. The company reports about 87,000 in-game creators and more than 20 million monthly users, and expects to pay out $29 million to creators this year. Overwolf plans to invest the new funding into CurseForge Core and is launching a $50 million Overwolf Creators Fund to support in-game app creators, mod authors, and studios integrating mods. The platform offers distribution and monetization tools intended to let any player become a co-creator of their favorite games. Overwolf is based in Tel Aviv and has raised over $150 million to date. Overwolf is a Tel Aviv-based platform that enables creators to build, distribute and monetize in-game mods, apps and add-ons for PC games. Its platform hosts about 30,000 creators, 90,000 mods and add-ons, and 18 million monthly users. Overwolf runs an in-mod/in-app advertising network that monetizes creator content and reported revenue growth of 300% in the past year; the company says top developers can earn up to $100,000 per month. The company acquired CurseForge from Amazon’s Twitch last year and has launched CurseForge Core, an SDK to integrate mod creation directly into games. Overwolf provides telemetry, interactive UI, analytics, installers, moderation and monetization tools, plus programs like an Author Rewards Program, developer funds and contests. While currently focused on PC, the company plans to expand to Macs, consoles and mobile platforms in the next year. Overwolf operates an open platform that hosts hundreds of game apps and in‑game services, including real‑time coaching, analytics solutions and video recording tools for popular PC and mobile games. The platform serves over 10 million monthly active players across mobile and desktop. Overwolf partners with industry names such as Intel, OP.GG, NVIDIA, Cloud9, Team Liquid, Riot Games and Logitech. The company intends to use the new funding to accelerate growth of its developer ecosystem and expand its apps and mods marketplace. Leadership is led by CEO Uri Marchand and the company is based in Tel Aviv, Israel. Shortly before this round, Intel and Overwolf announced a joint fund of over $7M to invest in apps and mods for hardcore gamers. Overwolf builds a platform that lets users create and install user-generated add-on mods and utilities for games, expanding beyond social features to become a full add-on ecosystem. Its open SDK—currently in closed beta—allows players and developers to create apps that work across supported games. Creators have built generic overlays (video capture, music player, browser, VOIP support) and game-specific tools (e.g., mortar targeting in Battlefield 2, timers for Guild Wars 2). The overlay provides access to Facebook, Twitter, Skype, MSN, web browsing, and gameplay recording without leaving the game, and publishers can add functionality without changing game code. Overwolf aims to become a “complete add-on platform,” plans an open public beta in early 2014, and says it may offer premium apps and services in the future while it focuses on attracting creators and refining the platform. Overwolf develops a social gaming client that overlays Facebook, Twitter, Skype, MSN, web browsing and gameplay recording on top of existing multiplayer online games, all without forcing players to exit their games. Game publishers can add Overwolf’s functionality without modifying game code, and the company has branded launch partners including Frogster Online Gaming, Games-Masters and GameCrush. Overwolf tested the client with 4,000 beta users and is positioning itself at the forefront of the socialization trend in gaming, saying it is signing new partners weekly. The company launched a beta of the Overwolf Client and highlights in-game sharing of screenshots, videos and social interactions as core use cases. Overwolf faces competition from in-game social features and rivals such as Trion Worlds’ Rift, Xfire, Valve’s Steam, PlayXpert and Raptr. Financially, the Tel Aviv-based company was founded in 2010, has seven employees, is funded by Israeli angel investors and has raised $940,000 to date.

Led · Equity · Jun 2021

Wristcam produces a camera-equipped band for the Apple Watch that can shoot 4K images and 1080p video. The product launched late last year following a successful crowdfunding campaign and entered a public beta in December. The company says it has sold "thousands" of units, which currently retail for $299 on its site, and after earlier COVID-19 supply-chain issues is now fulfilling orders daily. Wristcam plans to add live video and continue R&D on a computer vision engine for wearables. CEO Ari Roisman said the new funding will be used to scale the team, increase production, support go-to-market efforts, and advance R&D. Part of the plan is effectively doubling headcount by early next year to support those initiatives.

Participated · Series B · Oct 2020

Illusive Networks provides active cyber defense and deception solutions that shrink attack surfaces and stop attacker movement. Its agentless platform creates a hostile environment for attackers, depriving them of the means to progress toward critical assets after breaching the perimeter. Unlike behavioral or anomaly-based detection, the solution captures deterministic proof of in-progress attacks and delivers actionable forensics to support quick, effective response. The company plans to use the $24M Series B1 proceeds to accelerate growth through a go-to-market strategy focused on sales and marketing expansion and by investing in product enhancements to secure cloud workloads. Backers in the round include Spring Lake Equity Partners, Marker, New Enterprise Associates, Bessemer Venture Partners, Innovation Endeavors, Cisco, Microsoft and Citi. The firm is led by CEO and founder Ofer Israeli and has recently added Bob Horn as chief revenue officer, Nicole Bucala as vice president of business development and Claire Trimble as chief marketing officer. Illusive Networks builds deception frameworks that create false versions of a company’s network to lure, identify and trap malicious hackers. The platform focuses on containing attackers once they are inside by keeping them in the deceptive environment or ejecting them from the real network. Illusive targets large enterprises of 1,000+ employees across industries such as banking, technology and law, though it does not disclose named customers. The company has raised more than $30 million to date, including a $22 million round in 2015 led by NEA, and counts strategic backers such as Cisco alongside investors like Bessemer, Citi Ventures, Marker and Team8. Founded in 2014 and based in Israel, Illusive recently added Microsoft Ventures as a strategic investor but did not disclose valuation or terms. The company expects strategic partnerships with vendors like Microsoft and Cisco to help integrate its deception capabilities into broader security offerings and sell to enterprise customers, though specific arrangements are not yet detailed. Illusive Networks provides a deception-based cybersecurity solution that leverages patent-pending technology to neutralize targeted attacks and advanced persistent threats by creating a deceptive layer across networks. The company serves financial institutions, insurers, retailers, law firms, healthcare providers, and energy and telecommunications companies across the United States and EMEA. It will use the funds to further accelerate global expansion through expansions of sales and marketing, as well as engineering and support teams. Illusive is led by CEO Shlomo Touboul. The company was launched in June 2015 and previously raised a $5M Series A from cybersecurity foundry Team8. Following this extension the Series B totals $25M. Illusive Networks builds deception-based security that installs false assets across every endpoint, server and network component to confuse attackers. Its deceptions trigger a forensic application when tampered with, producing detailed reports to detect and contain intrusions in early stages. The company says the approach yields almost no false positives and creates a “hall of mirrors” that prevents attackers from distinguishing real from fake. CEO Shlomo Touboul has promoted the technology as a way to catch intruders unaware. Illusive launched just a few months ago and quickly attracted customer and investor attention. Illusive Networks develops deception technology that plants contextual, organization‑consistent decoys within corporate networks to lure and detect attackers early. The product makes false servers and data appear authentic so attackers pursue traps rather than reaching real assets. Illusive says its deceptions capture intruders within about three hops, enabling security teams to observe behavior and perform forensics. Customers can choose to eject intruders immediately or let them move to learn attacker intent. The company emerged from stealth and has attracted attention from industry figures such as Eric Schmidt, whose Innovation Endeavors has supported Team8. Illusive is a startup out of Team8, an Israeli security incubator, and is led by CEO Shlomo Touboul.

Participated · Series D · Nov 2017

Yotpo is an eCommerce marketing platform that provides integrated solutions for Loyalty & Referrals, SMS Marketing, Reviews, and Visual UGC to help merchants deepen customer relationships. The company serves thousands of brands and lists mutual customers including Steve Madden, Princess Polly, and Brooklinen. Yotpo integrates with major commerce and marketing tools and is available on platforms such as Shopify, Salesforce Commerce Cloud, Adobe Commerce, and BigCommerce. The company recently added SMS marketing to its product suite and aims to develop first-to-market technologies to improve one-to-one merchant-customer relationships. Yotpo is a three-time Forbes Cloud 100 company with teams across the United States, United Kingdom, Israel, Bulgaria, and Australia. The platform plans further product development and tighter integrations with partners to create more seamless shopping experiences across touchpoints. Yotpo, founded in 2011 and headquartered in New York City, offers an integrated e-commerce marketing platform. Its platform comprises four main products — Yotpo SMS Marketing, Yotpo Loyalty & Referrals, Yotpo Reviews and Yotpo Visual UGC — which integrate with each other and with e-commerce platforms like Shopify, Salesforce Commerce Cloud, Magento and BigCommerce. The company reports 30,000 paying customers, including brands such as Patagonia, Steve Madden and direct-to-consumer businesses like Princess Polly. Yotpo has exceeded $100 million in annual recurring revenue; its SMS marketing product grew revenue 170% last year while its loyalty product nearly doubled revenue. The company acquired SMSBump in early 2020 and is approximately 70% of the way toward full integration. Yotpo plans to continue investing in product and marketing, pursue strategic acquisitions, and launch new products around customer communication and measuring customer lifetime value. Yotpo builds an e-commerce‑focused marketing cloud offering reviews and ratings, loyalty and referral programs, SMS and visual marketing, and integrations with customer‑care platforms. The company began as a Shopify App Store app and has expanded to integrate with platforms such as Salesforce, Adobe and BigCommerce. Yotpo operates a freemium model with roughly 9,000 paying customers and about 280,000 users on its free tier. Customer count grew 250% in the last year, and the company reported 170% year‑on‑year ARR growth and lower churn amid a recent surge of signups. Leadership cites a target of $100 million ARR next year. Yotpo has pursued product expansion both in‑house and via acquisitions (most recently SMSBump) and plans to use funding to grow its product suite, customer acquisition, integrations and acquisition activity. Yotpo builds a platform that helps businesses solicit and amplify user-generated content — reviews, Q&As, photos and videos — for marketing and customer feedback. It uses AI and a data-driven approach, claiming the highest order-to-review conversion rates and leveraging billions of behavioral data points to time and personalize content requests. Yotpo's algorithms adapt email and submission formats by identifying device and email client, and the company applies sentiment analysis and natural language processing to classify reviews by star rating and text. Founded in 2011 and headquartered in Tel Aviv, the company has raised $101 million to date. Yotpo says it will use the funding to build out an enterprise-grade platform and continue global expansion. Planned growth includes opening a second U.S. office in Salt Lake and adding 150 employees to bring headcount to over 400. Yotpo is a New York City–based content marketing platform that helps businesses transform user-generated content into a customer content marketing engine to drive qualified traffic back to their sites. Led by CEO Tomer Tagrin, the company closed a $22M funding round in 2016. The round was intended to fund product development — adding features, integrations and more forms of UGC — and to support global expansion. Yotpo planned multiple offices outside the U.S. and Israel and to grow its headcount by 250 people. Management also signaled the option to explore strategic acquisitions. The company has raised $50M in total funding to date and announced the hire of Jeff DiBartolo as Vice President, formerly of Salesforce Marketing Cloud.

Led · Equity · Aug 2017

TuneIn aggregates live, on-demand and original audio content across sports, music, news, podcasts and audiobooks. The network serves 75 million monthly active users and features over 120,000 owned & operated and partner radio stations plus more than 5.7 million on-demand programs. Its service is available for free across 200 platforms and connected devices, and a premium tier offers live NFL, MLB, NBA and NHL coverage, 90,000+ audiobooks and commercial-free music stations. The company was founded in 2002 by Bill Moore and is led by CEO John Donham. TuneIn will use new funding to expand operations and to pay for rights to live sporting events and original programming. The company has raised $140M to date. TuneIn aggregates live audio and on-demand content, featuring over 70,000 FM, AM, HD and online radio stations and 2 million on-demand programs. In April it surpassed 1 billion listening hours for the year and in March powered 227 million listening sessions lasting more than 60 seconds. The service reports about 40 million active listeners in over 230 countries and territories, with the majority of growth coming from mobile (described as "triple-digit growth") and notable adoption in the automotive market where it is available on over 30 platforms. TuneIn recently launched TuneIn Live and rolled out a major desktop redesign. CEO John Donham said the company will use the new financing to continue investing in content and product and to build more services for broadcasters, including the ability to substitute local ads with more targeted messages. The company acknowledges competition from walled‑garden platforms like Clear Channel's iHeartRadio but says the market is still early and its goal is to "have everything." TuneIn is an online radio service that provides free access to 70,000 stations and 2 million on-demand programs. The company reports 40 million monthly active listeners and had grown 267% year-over-year as of last month. TuneIn’s open platform offers radio stations better analytics and revenue-share opportunities and is available on many platforms including in-car entertainment systems. CEO John Donham says the company’s mission is to deliver the best listening experience possible and that the new funding will support that goal. TuneIn plans to use the capital to scale its technical and business operations worldwide, increase headcount, and grow product development and marketing. The company believes much audio currently not carried on terrestrial radio can attract large online audiences when made available on its platform.