DemandJump offers a platform that provides a single view of marketer data, overlays data marketers do not have, and delivers actionable insights powered by AI. Led by CEO and co-founder Christopher Day, the company focuses on enabling marketing decision-making through its combined data and AI capabilities. The company intends to use the new funds to expand its product, engineering, sales and marketing teams. DemandJump reported year-over-year growth of 121% and has doubled its workforce in the last 12 months. The company is based in Indianapolis, IN. As of this raise, DemandJump has extended its total capital raised to over $14 million. DemandJump’s core product is the Traffic Cloud™ Customer Acquisition Platform, which uses artificial intelligence, data science and prescriptive attribution to identify high-value sites, sources, influencers, content and keywords for brands. The platform analyzes digital touchpoints and maps networks of traffic flow, enabling marketers to discover sources that drive qualified traffic three steps before it reaches a brand or competitors. DemandJump reports having analyzed more than 562 million web pages (expected to exceed 1.5 billion in 2018) and 3.7 million websites. Customers cited in the article include Ashley Stewart, Vera Bradley, Camp Chef, Homage and global pharma companies, and the company says customers typically experience a 200–500% ROI from insights surfaced by the platform. The company emphasizes precise attribution modeling and forecasting to help marketing teams align spend with revenue targets. The announced funding will support expansion of sales, marketing and product innovation. DemandJump’s AIM Platform is designed to solve attribution for marketers by calibrating disparate online and offline data and surfacing actionable insights. The product combines proprietary artificial intelligence techniques with graph theory and algebraic topology to identify the best allocation for marketing budgets and resources. The company has commercially launched its platform and says it will extend capabilities to online and offline channels soon. DemandJump will deploy $1.8M in new investment to expand its sales and development teams and scale client success to support a growing customer base. Founded in 2015 and based in Indianapolis, DemandJump was co-founded by Christopher Day and Shawn Schwegman. The company has been recognized with TechPoint Mira Awards, winning “Innovation of the Year” and “New Startup of the Year.” DemandJump’s AIM platform ingests digital marketing data and applies machine‑learning algorithms to identify the highest‑value opportunities and recommend what marketers should do next. The product aims to eliminate data silos and blind spots, optimize budget allocation, and provide a single source of truth for marketing decisions. The company opened early access to the platform while serving customers ranging from start‑ups to Fortune 500 companies. DemandJump markets its solution as prescriptive rather than descriptive, emphasizing real‑time guidance over historical scorecards. Management highlights team experience in technology exits and leading marketing for major digital properties. Financially, the company announced a $750,000 seed raise to support product rollout and early access expansion.

Total raised

$14M

Funding rounds

4

Latest round

Series A

Latest activity

Jul 2019