Participated · Equity · Jan 2022

Lumavate offers a no-code mobile app building platform—comprised of the Command Center, Studio, and Lumavate Library—that lets business users design, build, test, and publish mobile apps without development resources. The company plans to use the new funding to scale its go-to-market team and continue platform innovation. Lumavate positions the platform to provide enterprise-grade scale, security, and oversight while supporting a variety of use cases from marketing campaigns to employee communications. The company reported a 216% increase in the number of apps built on its platform in 2021 and a 173% increase in items in the Lumavate Library. Lumavate emphasizes collaboration between business users and IT through centralized management and Starter Kits and integrations to accelerate app delivery. Lumavate provides a cloud-based platform for building, testing, and delivering progressive web apps (PWAs), giving marketers a library-driven builder and developers the ability to add custom widgets, microservices, and components. Recent product enhancements include Starter Kits for common use cases, an expanded Lumavate Library, Command Center version management, and multi-device previewing in Lumavate Studio. The platform emphasizes IT control over app architecture while empowering business users to build and modify apps. The company cites enterprise customers such as Roche, Indianapolis Motor Speedway, Trinchero Wines, Toyota Industrial Equipment, RhinoAg, Coca-Cola, and Delta Faucets. Lumavate announced it raised more than $3 million in funding from BioCrossroads, Elevate Ventures, Collina Ventures, and 4G Ventures. The company says the funding will be used to expand its product offering and grow its product, sales, and marketing teams. Lumavate provides an enterprise platform for developing progressive web apps (PWAs) at scale, enabling marketers to design and deploy highly-personalized mobile experiences using reusable widgets or custom widgets from IT. The platform positions PWAs as a lower-cost, faster alternative to native mobile apps and emphasizes cross-browser availability backed by major tech players. Lumavate says its solution increases adoption and long-term engagement through smart activation methods and serves a growing roster of enterprise clients, including a Fortune 100 company. The company plans to use new funding to grow its product, sales, and marketing teams and to further develop its offering to meet industry needs. Lumavate also recently launched a Partner Program to support marketing agencies, consulting and system integrators, activation companies, and technology partners. Lumavate provides an intelligent SaaS platform that connects products and end-users at key moments in a product’s lifecycle. The platform combines the simplicity of smart packaging with IoT capabilities to create a captive channel companies own and control. Lumavate positions this channel to help manufacturers monetize IoT strategies, capture aftermarket revenue, and reduce operating and support costs. The company said it will use the new funding to scale sales and marketing and to accelerate product development around customer-experience solutions related to the Internet of Things. John True, a technology veteran with senior executive experience at PTC, Ariba, Equallogic and Guidewire, joined Lumavate’s Board of Managers. CEO Paul McGrath said the company is seeing market momentum and expects the funding and board additions to help scale the business.

Participated · Series A · Jul 2019

Perq provides a cloud-based marketing technology platform that enables businesses to engage with consumers and capture unique user data for personalized marketing campaigns to increase conversion and sales. Founded in 2001 by CEO Andy Medley, the company serves more than 1,000 businesses across the home furnishings, auto retailing and multifamily industries. Its offering, branded as the Marketing Cloud, centralizes user data and drives personalized campaigns for clients. The company intends to use the newly raised funds for continued growth and development of its solutions. The article does not disclose revenue or other financial metrics beyond customer count. Perq is an Indianapolis-based online consumer engagement and shopping behavior company that provides a guided online shopping solution. The platform dynamically changes existing websites to deliver the next best step in each buyer’s shopping journey and boost conversion. It leverages over 10 million consumer data points along with real-time visitor behavior. The solution is used by over 1,000 businesses across the automotive, multifamily and home furnishing verticals. Founded in 2001 by Andy Medley (CEO) and Scott Hill (Executive Chairman), Perq plans to expand its AI-driven SaaS solution for big-ticket retailers into multiple verticals. The company recently closed a $4M funding round to support that expansion. Perq, founded in 2001 and headquartered near 71st Street and Georgetown Road in Indianapolis, develops marketing-technology and advertising products. Its flagship product is Fatwin Web Engagement, a software-as-a-service tool launched in summer 2015 that transforms retailer websites into "digital sales people" with dynamic learning features and calls to action. Fatwin reached $1 million in sales this spring and had attracted about 200 customers before the company raised outside capital. Perq employs 92 people and planned to add 30 more by the end of 2017. The company had not raised outside financing prior to this round and is focusing its growth around Fatwin while continuing advertising services to support that growth. Perq raised venture capital to accelerate Fatwin's growth, planning to deploy the funds mainly for sales and marketing.

Participated · Series A · Apr 2018

DemandJump offers a platform that provides a single view of marketer data, overlays data marketers do not have, and delivers actionable insights powered by AI. Led by CEO and co-founder Christopher Day, the company focuses on enabling marketing decision-making through its combined data and AI capabilities. The company intends to use the new funds to expand its product, engineering, sales and marketing teams. DemandJump reported year-over-year growth of 121% and has doubled its workforce in the last 12 months. The company is based in Indianapolis, IN. As of this raise, DemandJump has extended its total capital raised to over $14 million. DemandJump’s core product is the Traffic Cloud™ Customer Acquisition Platform, which uses artificial intelligence, data science and prescriptive attribution to identify high-value sites, sources, influencers, content and keywords for brands. The platform analyzes digital touchpoints and maps networks of traffic flow, enabling marketers to discover sources that drive qualified traffic three steps before it reaches a brand or competitors. DemandJump reports having analyzed more than 562 million web pages (expected to exceed 1.5 billion in 2018) and 3.7 million websites. Customers cited in the article include Ashley Stewart, Vera Bradley, Camp Chef, Homage and global pharma companies, and the company says customers typically experience a 200–500% ROI from insights surfaced by the platform. The company emphasizes precise attribution modeling and forecasting to help marketing teams align spend with revenue targets. The announced funding will support expansion of sales, marketing and product innovation. DemandJump’s AIM Platform is designed to solve attribution for marketers by calibrating disparate online and offline data and surfacing actionable insights. The product combines proprietary artificial intelligence techniques with graph theory and algebraic topology to identify the best allocation for marketing budgets and resources. The company has commercially launched its platform and says it will extend capabilities to online and offline channels soon. DemandJump will deploy $1.8M in new investment to expand its sales and development teams and scale client success to support a growing customer base. Founded in 2015 and based in Indianapolis, DemandJump was co-founded by Christopher Day and Shawn Schwegman. The company has been recognized with TechPoint Mira Awards, winning “Innovation of the Year” and “New Startup of the Year.” DemandJump’s AIM platform ingests digital marketing data and applies machine‑learning algorithms to identify the highest‑value opportunities and recommend what marketers should do next. The product aims to eliminate data silos and blind spots, optimize budget allocation, and provide a single source of truth for marketing decisions. The company opened early access to the platform while serving customers ranging from start‑ups to Fortune 500 companies. DemandJump markets its solution as prescriptive rather than descriptive, emphasizing real‑time guidance over historical scorecards. Management highlights team experience in technology exits and leading marketing for major digital properties. Financially, the company announced a $750,000 seed raise to support product rollout and early access expansion.

Participated · Seed · Jul 2016

Bolstra (formerly ConsulTeams) offers a customer success management platform designed for B2B SaaS companies to proactively engage customers, ensure desired outcomes, increase retention, and maximize customer lifetime value. The product emphasizes proactive engagement and customer health monitoring to prevent churn before issues arise. The company positions itself as a differentiated, "must-have" solution for customer success teams. Bolstra is headquartered in Carmel, Indiana, and was founded by Haresh Gangwani (CEO) and David Cochran (COO). The business recently completed a $1.5 million Series Seed round that was 50% oversubscribed, strengthening its financial position. Management plans include expanding the sales team in the coming months and building out its leadership bench with recent executive hires.