Born from the 2022 pivot of on-demand photography marketplace Meero, Diffusely now operates as a pure-play AI software provider. Its core products, CarCutter for auto dealers and AutoRetouch for fashion brands, automate background removal, retouching and asset generation, promising up to 80% lower production costs and a 90% faster time-to-market. The company trains its models on a proprietary library of more than 200 million images, giving it a defensible data advantage. Diffusely reports €12 million in annual recurring revenue and serves about 1,500 customers across its two verticals. To sharpen focus, it recently divested its real-estate photography tool ProperShot to Nodalview. Management is targeting profitability by 2026 while continuing to deepen its verticalized AI stack. The firm was originally founded in 2016 by Guillaume Lestrade and Thomas Rebaud under the Meero name and is now led by CEO Gaétan Rougevin-Baville.

Total raised

$13M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2025