DIG is a vegetable-forward, multi-format restaurant group founded in 2011 in New York City that operates fast-casual restaurants, annex programs, strategic partners, and a dining & innovation space called 232 Bleecker. Its core offering is vegetable-centric cooking supplemented by responsibly sourced proteins and produce from DIG Acres, a 20-acre mixed vegetable farm in Chester, NY that supports a farmer apprenticeship program. The company runs DIG Academy, a culinary and business training program, and DIG Feeds, which has donated over 225,000 meals to hospitals, shelters, and community organizations. DIG emphasizes people-first policies including permanent wage increases (converting a $2/hr pandemic bonus), four-month fully paid parental leave for eligible employees, and a tested 4-day workweek pilot. Planned growth includes reopening locations temporarily closed due to COVID-19, expanding restaurant count from 30 to 60 over the next three years, rolling out new formats and kitchen technology pilots (including one at 127 4th Avenue), and expanding DIG Academy into immersive analog and digital education. Dig Inn is an operator of fast-casual restaurants with a 15-restaurant chain in New York and Boston. The chain offers market plates with an average meal price of $10 and sources produce from local farms. Dig Inn aims to make simple, high-quality food available at a relatively affordable price. The company plans to use new capital to launch more restaurants and to open a free culinary training school for employees. Management also intends to make key leadership hires and build out its internal tech platform as part of expansion efforts. The chain plans to open 13–15 additional locations in New York and Massachusetts by 2019 and to expand to a third state in 2018; it had previously raised $21.5 million in earlier rounds. Dig Inn is a vegetable-forward, farm-to-table restaurant chain offering fresh meals priced about $7–$10 per plate. Founded in 2011 in New York City, the company operates 10 locations and has a dedicated local following. It employs nearly 500 in-store staff and about 20 employees in its New York corporate office. The company plans to expand beyond NYC this year, growing its store count from 10 to as many as 18 and targeting Boston as the likely first market outside New York. Dig Inn expects to hire roughly 100 additional employees to support that expansion. Management is focused on preserving company culture during growth through shared meals, open-office arrangements, newsletters, and social events.

Total raised

$110M

Funding rounds

3

Latest round

Series F

Latest activity

Oct 2021